Tiffany Wong
Conscious Digital Marketer / CMO of Charís eCommerce Agency
San Francisco, CA / Working with Clients Globally
Q What do you do?
“With 10+ years in mission-led digital marketing, I’m the Founder & CMO of Charís Creative—a 360° Conscious eCommerce Agency developing and growing brands making our world better.”
We take a holistic approach—bringing brand, marketing, and creative together into one cohesive eCommerce ecosystem, all grounded in the values that make each brand truly different. We work with conscious brands at every stage, from pre-launch startups to eight-figure businesses, across sustainable fashion, clean beauty and wellness, regenerative food and beverage, and ethical artisan home goods.
Q What steps did you take to get to where you are now?
My path into marketing began with a deep admiration for purpose-driven business—first working alongside a small maker in Florence preserving traditional craftsmanship, then supporting mission-led brands around the world that saw business as a force for good. I’ve worked across both creative and growth marketing, from in-house teams to agencies, and eventually co-founded my own artisan accessories brand rooted in ethical production and nonprofit partnership.
From my time in the trenches with early-stage conscious brands, one thing quickly became clear: lasting growth doesn’t come from scattered tactics and chasing quick wins. It comes from deep alignment. I founded Charís Creative to offer a more integrated agency option: bringing together brand strategy, creative, and growth marketing into one, cohesive eCommerce ecosystem. Through this close, 360° partnership with clients, it’s been incredibly rewarding to grow alongside conscious brands and see them scale both their business and positive impact.
Q How do you stand out in your field?
From being a founder and managing agencies at emerging mission-led brands, I built Charís Creative to be the kind of agency I always wished existed.
1 – We bring brand and performance under one roof, so strategy actually works together.
2 – We keep marketing deeply aligned with each brand—no templates, no one-size-fits-all content.
3 – We communicate clearly and reliably, so you’re never left guessing.
4 – We work exclusively with conscious brands because values aren’t an add-on—they’re the foundation.
5 – We’re used to working with emerging brands, stepping in as a true extension of your team, rather than a fragmented add-on.
Q What are you working on right now?
One client I can never stop talking about is Harvest & Mill, an organic cotton essentials brand redefining sustainability with a fully traceable, USA-made supply chain. We helped them scale intentionally with a mission-led strategy across paid ads, email, and lifecycle marketing. The results? We were able to grow online revenue from 6 to 7 figures, while hitting and maintaining a 7+ marketing ROI and growing customer LTV by 38%. You can learn more at our case study here.
Q What’s your style?
Style may vary by project, but I do look to hit the following keywords in my creative work: considered, elevated, meaningful, and authentic. I enjoy working across different aesthetics, but the throughline for our branding/marketing work is always the same: capturing the brand’s unique energy and making it clearly shine across every touchpoint. Our case study for CLE Cosmetics, a minimalist clean beauty client, shows this approach executed across holistic eComm creative. You can view the case study here.
Q Out of all your slashies, which one do you wish you could do more often?
Alongside my work in branding and marketing, I have an intuitive practice that includes tarot, reiki, and intuitive coaching. This work has deepened how I listen, sense, and create, and while I bring that awareness into my creative process, I would love to explore more intentional, grounded ways to weave it into my agency offerings. I feel it brings clarity, ease, and deeper alignment to the work.
Q What is frustrating you right now?
Working with conscious brands means there’s always more to learn, which I genuinely value, but it can also be frustrating when you’re constantly aware of how much more progress there is to make.
I try to stay grounded in the progress that is happening. After more than a decade in this industry, I’ve learned that focusing on small, meaningful steps keeps me much more optimistic and motivated than getting caught up in perfectionism or everything that still needs to change.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
We’re always looking to connect with talented freelancers, and we do hire emerging talent + new grads when there’s the right fit. Our needs fluctuate, but we hire contractors across content creation, copywriting, graphic design, paid ads support + more for our conscious eCommerce clients.
Rates depend on experience + scope, and we typically pay more than $20/hour :)
The best way to connect is to join our agency freelance roster here: www.chariscreative.co/work-with-us
Q What do you wish you could have told yourself, when, and why?
Before co-founding my own artisan accessories brand, I probably should’ve asked myself if I’d actually enjoy the parts beyond brand and marketing. Like—do you really want to manage an international supply chain and deal with all the opps? Turns out, I have a blast with branding-building and have a knack for digital marketing—but running a physical goods brand? Not my favorite. It was a wild ride, and while I could’ve saved myself some headaches, the learnings were invaluable and I gained a lot of empathy for early-stage founders.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’m always looking to sharpen our perspective and deepen our expertise—so I really value learning from specialists in their craft. Whether it’s a fresh lens on strategy, creative, or performance, we regularly collaborate with consultants to audit our work and keep growing smarter.
If you’re an expert in anything related to eComm branding, marketing or sustainability, and think your skills could complement what we do, feel free to reach out by:
1. Emailing me at tiffany@chariscreative.co
2. Joining our agency freelance roster here: www.chariscreative.co/work-with-us
Q What kind of opportunities/projects are you looking for?
Digital Marketing or Brand Refreshes for emerging 7-8 Figure Conscious Brands. Some of the verticals we work in: sustainable fashion, clean beauty, wellness, artisan home goods.
Many clients start with: Meta and Google Ads Management or Klaviyo Email & SMS Management.
Q Describe your ideal job/client/collaboration.
We are deeply grateful and proud to work with clients who: 1. Place their values and mission first – that truly want to make the world better 2. Are looking for long-term partners in an agency 3. Have energy that feels clear, organized, reasonable and methodical
A recent client we love: We've partnered with an incredible, herbalist-founded oral care brand called Bliss Energetics. Amazing, natural ingredients and a family owned business.
Within our first 90 days together, we achieved:
↑ 2× Meta Ad Spend
↑ 73.4% Meta ROAS
↓ 47.3% Meta CPA
↑ 37.8% Email x SMS Revenue
Q: What is your rate?
Our digital marketing retainers land around $8k/mo+
Pricing for branding/creative projects varies.
Q How should someone approach you about working together?
If you would like to see if we’re the right agency for your brand, you can email me at tiffany@chariscreative.co or book a free discovery call here: www.chariscreative.co/book-a-discovery-call
Q Who is a creative you admire?
My sweet friend, Melanie Loon, is an incredible artist and illustrator. Check out her IG here: @melanieloonart
Q Oh! and… how do you stay creative?
Travel! 50+ countries & ready for more :)
This member profile was originally published in August 2025, Updated September 2026.