Through this work, I love helping brands form alliances with customers from first newsletter to partnering as brand evangelists committed to making a positive impact.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
My passion for championing brands committed to doing things right began while studying Integrated Marketing Communication and Nonprofit Management in Florence, Italy. Across the street lived a handbag designer who inspired me as she daily took the world by storm: baby in one arm, dog leash in the other, and cell phone tucked under her chin.
Somehow, I convinced her to hire me, and I was inspired by the story she was telling through her life and brand.
"That in a fast paced world, we still have the choice to pour care, heart, and sweat into making artful products, steeped in culture and tradition."
I was in awe of how a brand could use its voice to take a stand for honoring culture, history, and caring for the artisans behind each product. From there, I worked in settings from the traditional advertising agency to social good fashion startups from Ghana to here in LA, sharpening how to share a brand's essence, "their why." My last full time job before diving into freelance consulting, was working as Marketing Director for a zero waste fashion line based in Downtown LA. Between skincare to swimwear, each of my current clients inspires me and reminds me how necessary each of our voices is.
I am so excited to meet you, and hear why you do what you do!
How do you stand out in your field?
Over the past 5 years, working with independent fashion, beauty, and lifestyle brands committed to making a positive impact, has helped me to sharpen my eye for communicating meaningful stories that inspire action. As consumers desire more meaning behind their purchases, it is becoming foundational for brands to be able to communicate their higher purpose in order to transform curious customers into lifetime brand evangelists.
WHAT ARE YOU WORKING ON RIGHT NOW?
I'm currently working with sustainable, women-led brands to help them sharpen their brand storytelling and craft integrated marketing strategies to drive brand awareness and e-commerce sales. I am also the founder of Velé, a luxe travel accessories brand made in Spain, and committed to fighting human trafficking.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My eye is drawn to simplicity with a twist. With Velé we hoped to create timeless, minimal essentials that can mold to each woman's unique style!
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I wish I could focus more on branding. One of the most rewarding feelings for me is helping a brand get to that "aha! moment" where a brand really finds their reason for being.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Ooh...definitely time management and avoiding perfectionism. As a business owner myself, I've definitely had to hone in on making sure everything on my To Do list is really moving the needle forward. I still need to work on cutting out tasks that are not worth their ROI at the end of the day.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I would definitely hire a perfectionist to review all my work. That would definitely help ease my anxiety over triple checking the details.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I wish someone had told me at the beginning of college that no one really knows what they're doing in the big picture of life, regardless of their status or accolades.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
To be honest, I love travel, and really desire to learn more about how other people see and experience the world. I think it's so crucial to seek to understand and empathize with a wide range of people in order to refine the art and nuances of communication.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I am looking to work with brands as a consultant in order to refine their branding and build strategic marketing plans to help them connect and build relationships with their target customer.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal client is a brand committed to making a positive impact through their work. Currently, I love supporting my clients who are shaking up the fashion and beauty space by promoting sustainability and fair treatment for all makers.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
My rate is typically project-based, but my average hourly rate is $65/hr.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Woohoo! You can fill out this form on my site or email me directly at firstname.lastname@example.org with what you have in mind and I’d love to start a conversation with you.
HOW DO YOU STAY CREATIVE?
Meeting new friends and | Delighting to look through new | Windows to the soul
This member profile was originally published in 2018.