Tiffany Wong
Conscious Digital Marketer / CMO of Charís eCommerce Agency
San Francisco, CA / Working with Clients Globally
Q What do you do?
“With 10+ years in mission-led digital marketing, I’m the Founder & CMO of Charís Creative—a 360° Conscious eCommerce Agency developing and growing brands making our world better.”
We believe in a holistic approach—uniting brand-building, digital marketing, and creative into one aligned eCommerce ecosystem—so every piece is rooted in the values that make our clients different. We work with emerging conscious brands at every stage—from budding pre-launch startups to polished eight-figure operations. Our client experience spans across: sustainable fashion, clean beauty and wellness, regenerative food and beverage, and ethically made artisan goods.
Q What steps did you take to get to where you are now?
My path into marketing began with a deep admiration for purpose-driven business—first working alongside a small maker in Florence preserving traditional craftsmanship, then supporting mission-led brands around the world that saw business as a force for good. I’ve worked across both creative and growth marketing, from in-house teams to agencies, and eventually co-founded my own artisan accessories brand rooted in ethical production and nonprofit partnership.
From my time in the trenches with early-stage conscious brands, one thing quickly became clear: lasting growth doesn’t come from scattered tactics and chasing quick wins. It comes from deep alignment. I founded Charís Creative to offer a more integrated agency option: bringing together brand strategy, creative, and growth marketing into one, cohesive eCommerce ecosystem. Through this close, 360° partnership with clients, it’s been incredibly rewarding to grow alongside conscious brands and see them scale both their business and positive impact.
Q How do you stand out in your field?
From being a founder and managing agencies at emerging mission-led brands, I built Charís Creative to be the kind of agency I always wished existed. 1 – We bring brand and performance under one roof—so strategy isn’t fragmented or at odds. 2 – We make sure all marketing is deeply aligned with each client’s brand—no generic templates or one-size-fits-all content. 3 – Our communication is clear, timely, and reliable—you’ll never be left wondering what’s happening. 4 – We exclusively work with conscious brands because sustainability and social impact aren’t an afterthought for us—they’re the foundation. 5 – We are passionate about partnering with emerging brands and are used to working with lean teams, making their lives easier by stepping in as a true extension of the team.
Q What are you working on right now?
One client I can never stop talking about is Harvest & Mill, an organic cotton essentials brand redefining sustainability with a fully traceable, USA-made supply chain. We helped them scale intentionally with a mission-led strategy across paid ads, email, and lifecycle marketing. The results? We were able to grow online revenue from 6 to 7 figures, while hitting and maintaining a 7+ marketing ROI and growing customer LTV by 38%. You can learn more at our case study here.
Q What’s your style?
Style may vary by project, but I do look to hit the following keywords in my creative work: considered, elevated, meaningful, and authentic. I enjoy working across different aesthetics, but the throughline for our branding/marketing work is always the same: capturing the brand’s unique energy and making it clearly shine across every touchpoint. Our case study for CLE Cosmetics, a minimalist clean beauty client, shows this approach executed across holistic eComm creative. You can view the case study here.
Q Out of all your slashies, which one do you wish you could do more often?
I also practice intuitive work—like tarot, reiki, and intuitive coaching—and absolutely love it. I do weave my intuitive practices into my branding and marketing work, but I’d love to explore even more intentional ways to bring it into my agency offerings. It adds a layer of clarity and creativity that I find so fun and special.
Q What is frustrating you right now?
I’m based in SF, the so-called heart of AI, and constantly inspired by new tools or applications that could make our agency run more smoothly. I’ve been putting off implementation for a few AI tools to streamline operations, but as someone who loves efficiency, it’s killing me knowing we could already be working smarter.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
We are always looking to connect with more talented freelancers, and we do hire emerging talent and new grads when there’s the right fit. Needs fluctuate, but we hire contractors for conscious eCommerce clients across: content creation, copywriting, graphic design, paid ads support, etc. Rate DOE. Just email me your portfolio, hourly rate, and a short bio at tiffany@chariscreative.co if you would like to connect.
Q What do you wish you could have told yourself, when, and why?
Before co-founding my own artisan accessories brand, I probably should’ve asked myself if I’d actually enjoy the parts beyond brand and marketing. Like—do you really want to manage an international supply chain and deal with all the opps? Turns out, I have a blast with branding-building and have a knack for digital marketing—but running a physical goods brand? Not my favorite. It was a wild ride, and while I could’ve saved myself some headaches, the learnings were invaluable and I gained a lot of empathy for early-stage founders.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’m always looking to sharpen our perspective and deepen our expertise—so I really value learning from specialists in their craft. Whether it’s a fresh lens on strategy, creative, or performance, we regularly collaborate with consultants to audit our work and keep growing smarter. If you’re an expert in anything related to eComm branding, marketing or sustainability, and think your skills could complement what we do, feel free to reach out. Send your portfolio, rates, and a short bio to tiffany@chariscreative.co—I’d love to connect.
Q What kind of opportunities/projects are you looking for?
We love working with conscious eCommerce brands that have a bit of traction and are now ready to sharpen their brand and scale online sales. To start marketing retainers, it’s typically best if brands have a minimum online revenue of $20K/month or more, and have already tested a few marketing channels. That said, every brand is different, and we do sometimes manage marketing for brands that have just launched.
On average, new client retainers start at $3,500/month, often combining paid ads management and email/sms marketing. From there, we scale services based on your needs. If your budget is higher or your goals are more ambitious, we're happy to meet you where you are—we aim to keep pricing accessible and impact high.
Q Describe your ideal job/client/collaboration.
Our ideal client archetype: A regenerative fashion brand doing around $30K/month in online revenue, with early traction from organic channels like social and some initial testing on Meta and Klaviyo. They’ve got funding, a small but strong team, and are ready to invest in scaling what’s working.
They’re not looking for a churn-and-burn agency—they want a strategic partner to help unlock the next level. That likely means sharpening brand positioning using audience insights, optimizing their Shopify site, dialing in Klaviyo email/SMS automations and campaigns, and scaling acquisition through Meta, TikTok, and Google ads.
This is where we thrive. We understand sustainable brands, collaborate well with lean teams, and have a proven track record of guiding conscious eComm businesses into their next wave of thoughtful, profitable growth.
Q: What is your rate?
Our marketing retainers typically start around $3,500/month, often beginning with a focused mix of paid ads and email marketing to trial the partnership and build traction. From there, for brands ready for a more comprehensive approach, full-service retainers average $6,000–$8,000/month and may include fractional CMO support, paid media, email/SMS marketing, organic social, Shopify site management, and photo/video content creation—tailored to meet your team’s goals and stage of growth.
Q How should someone approach you about working together?
If you would like to see if we’re the right agency for your brand, you can email me at tiffany@chariscreative.co or book a free discovery call here: www.chariscreative.co/contact
Q Who is a creative you admire?
We love sharpening our skills by learning from specialists/consultants, and once in a while you find someone A++. Here's a referral specifically for fashion brands: if you're looking for a thoughtful, laser-focused SEO consultant with a fashion focus, Glynis Tao is a gem. She’s smart, up to date on the latest & greatest, and incredibly kind. You can learn more at glynistao.com
Q Oh! and… how do you stay creative?
Travel! 50+ countries & ready for more :)
This member profile was originally published in August 2025.