WHAT DO YOU DO?
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I got my degree in fashion design but did everything but that! :) I went on to work as a writer for Runway Magazine, then styled commercials and film and produced LA Fashion Week Shows. I then took off to Paris for a year and worked with a French designer, handling PR and organizing her fashion week events. After I returned to LA I realized my passion is in marketing and joined an agency. Not long after that I started my own business because I wanted to work with brands that I believe in. I began with providing traditional PR services and transitioned into influencer marketing and producing events and eventually became a freelancer as a creative services manager for various events and campaigns.
How do you stand out in your field?
I believe that my various experience in many aspects of the field gives me a unique perspective! I know how many sides work so i understand the process.
WHAT ARE YOU WORKING ON RIGHT NOW?
I am working on producing the Collective Conference coming up this October.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I am very passionate about women entrepreneurs and bettering oneself in general. I am very impressed with what type of content goop.com is creating as well as girlboss.com. They are creating platforms and spaces for women to learn from each other and thrive.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I want to focus on creating experiences and campaigns that allow brands to present themselves authentically to their audience.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Trying to achieve consistency in projects and getting into a balanced work flow.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Organize my databases, help me find resources to find new clients/jobs.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I wish i could go back 5 years when I started my business and tell myself to focus on a specific service and push on to make that sustainable.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I am looking for freelance projects with agencies or individual brands.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I want to work with a brand/agency whose goal is to make people's lives better, happier. I would be very happy having consistent projects with teams that appreciate my work and see my value.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
I always try to be very transparent and honest with my clients and calculate project rates based on how much time I will be spending on it as well as the scope of work. My freelance rates start at $30/hr.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
I would like a list of their expectations for the role/project and their budget.
HOW DO YOU STAY CREATIVE?
I play with my two year old - she inspires me.
This member profile was originally published in July 2018.