Watch Me Audit a Branding Agency
Ceilidh walks through the Digital Audit report in Looker Studio with live data. She’ll cover data importing, analyzing each slide, adding notes, and adjusting the design to fit your client or employer. Pull up your own report alongside and put everything you learned in Level 1 Section 4 (Google’s Looker Studio) into action.
Timestamps:
00:03:00 Getting started and getting set up in Google Analytics 4 and integrating it with your website
00:06:50 Have you found a difference in GA4 accuracy between website platforms? (Shopify vs. Squarespace etc)
00:20:50 Getting Started in Looker Studio: Can you import details into Looker Studio?
00:28:00 The Digital Audit Report