Digital Marketing ✹Course™
Resources

Join Ceilidh as she walks you through the process of setting up GA4 from scratch.

Use this template for your Quarterly Digital Audit. Connect it to your own Google Analytics to generate graphs, reports and information that you can then share with your clients.

Use this template to gather essential information about a client's digital marketing landscape, goals, challenges, and resources.

The Digital Marketing Funnel is a key component of Digital Marketing. How well do you know it? Take the quiz to find out!

This compiled Google Analytics glossary will help you master essential Google Analytics definitions.

Test your knowledge with this quiz on how well you know about KPIs and benchmarks.

The Meta Ad Library is a place where you can search for ads that are running across Meta technologies. You can use it to get information about the ads you see.

Really Good Emails is a great resource to find inspiration for all kinds of emails.

This handy checklist covers all four stages in the funnel so you don’t miss out on any strategy gaps.

Follow along with these presentation slides using real-case examples.

Take this quiz to see how well you know your digital marketing strategies.

Give our pricing calculator a whirl to help you figure out how much your digital marketing services might cost for your freelancing gig or new business.

Give our pricing calculator a whirl to help you figure out how much your digital marketing services might cost for your freelancing gig or new business.

All the Shopify resources you need for Lesson 3.2.1 Shopfy Dashboard

This checklist covers all the bases, making sure you don't miss a beat when it comes to optimizing your store. From polishing up your design to tweaking those product listings and ensuring your SEO is on point.

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

In this Shopify tutorial, you will learn everything you need to know to build a Shopify store from start to finish.

Surfer helps you write clear, concise, and fully-optimized content.

Surfer helps you write clear, concise, and fully-optimized content.

This free privacy policy generator can help protect your company and customers.

Free Shipping Bar displays progressive messages when customers put more items in their shopping carts, and lets them know how much more to buy in order to get your free shipping.

Shopify offers a range of free themes with no coding required to help jumpstart your website.

Put your knowledge to the test and see how well you know your emails.

Learn how to create an engaged segment in Klaviyo, which can help you follow deliverability best practices and improve your open, click, and conversion rates. 

Use this Shopify app to integrate Klaviyo seamlessly to your Shopify store.

Explore Klaviyo’s free library of online resources, courses, and certificates and take your business to the next level.

If you’ve never advertised on Google before or you want to create another Google Ads account, this Google Ads tutorial will make the process a lot easier for you.

Dashword is the #1 content optimization software for SEO teams.

We all know Google but how well do you know Google Ads?? Take the quiz to find out.

In this video you will learn a number of Google ads tips and Google ads best practices that you can use to optimize your Google ad campaigns.

This video walks you through how to set up your Meta Ads Pixel and link Facebook to your Shopify Account.

This video walks you through the Meta Business account creation process and shows you how to use the Meta Business Suite to add People, Pages, Ad Accounts, etc. to your Meta Business Manager account.

How well do you know your Meta Ads audiences? Take the quiz and find out.

How deep is your understanding of funnels? Take the quiz to find out.

This video gives you a quick, easy and simple way to install your TikTok Pixel Ads to your Shopify site.

A TikTok Business Center allows you to easily manage all of your TikTok ads account in one place. If you run one ad account or have multiple accounts, setting up a TikTok Business Center is highly recommended.

This step-by-step guide teaches you how to activate your TikTok Authorization Code for Spark Ads.

What is TikTok good for? Take the quiz to see if you truuuly know.

Use this template as your weekly digital report. Digital report being all things ads, email, website…all pulled into one place.

Duplicate this report and plugin your Google Analytics source to update these numbers and make them your own.

Seamlessly allocate your budget across platforms such as Meta, TikTok, Google, LinkedIn, and Twitter.