Watch me Audit a Restaurant: Little Ripper

Ceilidh walks through the Digital Audit report in Looker Studio with live data. She’ll cover data importing, analyzing each slide, adding notes, and adjusting the design to fit your client or employer. Pull up your own report alongside and put everything you learned in Level 1 Section 4 (Google’s Looker Studio) into action of Little Ripper restaurant

Timestamps:

00:03:11 Setting Up Google Analytics for clients

00:09:06 Analyzing traffic decline in California restaurants

00:12:00 Using e-commerce analytics for better insights

00:14:48 Analyzing client data: a focus on session declines

00:17:39 Analyzing traffic changes and their impact

00:20:46 Analyzing click events in looker studio

00:23:49 Decline in Instagram outbound clicks

00:26:51 Strategies for boosting online conversions

00:29:40 Instagram traffic and CTA click decline

00:32:38 Understanding mobile traffic trends

00:35:19 Analyzing website engagement: traffic and user behavior

00:38:25 Mobile vs. desktop engagement rates

00:41:32 Improving conversion rates in GA4

00:44:30 Analyzing clicks and online orders trends

00:47:31 Decline in reservation outbound clicks and solutions

00:51:16 Strategies to boost customer loyalty in restaurants

00:54:14 The influence of niche marketing strategies

00:57:18 Understanding market trends for cafés

01:00:38 Exploring the vibe: secret shopper insights

01:04:02 Using Google Tag Manager for tracking outbound clicks

01:07:05 Importance of self-comparison in Looker Studio audits