Unlocking the Power of AI in Marketing

AI is becoming a bigger part of digital marketing, but how do you actually use it? In this workshop, Ceilidh explores how tools like ChatGPT can help with everything from competition analysis to ad copy, email marketing, and customer engagement. She shares real examples of how AI can simplify workflows and improve marketing strategies—while still keeping a human touch. You’ll also learn how to refine AI-generated content so it feels true to your brand.

Timestamps:

00:00:00 Harnessing AI in Digital Marketing

00:02:45 Onboarding Clients with AI

00:05:40 Understanding Brand and Customer Insights

00:08:52 Analyzing Competition and Market Trends

00:11:45 Target Audience Demographics

00:14:49 Effective Marketing Channels

00:17:40 Crafting Compelling Ad Copy

00:20:47 Optimizing Email Marketing Strategies

00:24:02 Enhancing Landing Page Performance

00:26:50 Building Customer Loyalty and Retention

00:29:55 Refining Brand Voice and Messaging