How I grew my brands OEM and b.Eautiful

Puno and Ceilidh explore the journey of building Ceilidh’s two brands b.Eautiful and OEM, diving into digital marketing, organic growth, and data-driven strategies. They discuss the power of content creation, partnerships, and long-term brand vision. The conversation also covers the essential digital tools offered in the course, marketing audits, and the value of community and mentorship for creatives.

Timestamps:

00:01:28 Introduction to Digital Marketing and Personal Journey

00:06:51 Building Beautiful: The Journey of a Clothing Brand

00:13:46 Organic Growth Strategies and Content Creation

00:20:29 Navigating Challenges in Business and Marketing

00:25:24 The Importance of Patience and Brand Identity

00:30:22 Understanding Analytics for Growth

00:33:37 The Power of Partnerships

00:34:44 Digital Marketing Strategies That Work

00:35:21 The Importance of Data Analysis

00:37:59 Using Looker Studio for Reporting

00:38:28 The Underlying Strategy of Digital Marketing

00:47:18 Adapting Marketing Strategies for Different Businesses

00:49:49 The Value of Auditing in Marketing

00:51:07 Empowering Creatives with Marketing Knowledge

00:52:10 The Journey into Digital Marketing

00:54:40 The Importance of Digital Marketing for Creatives

00:56:41 Course Structure and Insights

01:00:46 Understanding the Digital Audit

01:06:41 Crafting a Digital Marketing Strategy

01:09:33 The Digital Marketing Toolkit

01:12:22 Reporting and Demonstrating Value

01:13:21 Freelancing and Career Paths in Digital Marketing

01:14:36 Tools and Resources for Digital Marketing

01:21:09 Hands-On Experience and Real-World Applications

01:24:30 Identifying the Target Audience for the Course

01:31:00 The Reward of Teaching and Mentorship

01:35:25 Final Thoughts and Encouragement for Prospective Students