Comprehensive Email Marketing with Klaviyo

Ceilidh dives into the nitty gritty of optimizing your Klaviyo email marketing account. She covers recent billing changes and how to suppress inactive profiles to save costs, explains how to set up branded domains for better deliverability, and walks through a personal example of a long-form welcome series designed to build lasting connections with subscribers. Whether you're managing your own brand or client accounts, you'll walk away with practical tools to make your email strategy more effective and authentic.

Timestamps:

00:01:25 Understanding Klaviyo’s new billing structure

00:02:34 Segmenting and suppressing inactive profiles

00:14:46 Setting up branded domains for better deliverability

00:21:22 Adding your logo with BIMI for inbox branding

00:25:45 Building a high-impact welcome series (OEM Example)

00:29:04 Personalizing with design and storytelling

00:35:47 Campaigns vs. Flows