What's a Digital Marketer & How to Become One

Listen in as Puno and digital director Ceilidh McLeod explore the dynamic world of digital marketing. Ceilidh shares her journey from startup growth hacking to building loyal brand communities, offering insights into the ever-evolving digital landscape and how anyone can become a digital director.

Timestamps:

0:0:33: Ceilidh defines the comprehensive role of a "digital director."

0:05:36: Key digital marketing tools and formulas essential for practical application.

0:08:44: Discussion on how digital marketing is an accessible career, regardless of formal education.

0:13:58: Exploration of "growth hacking" techniques and how they lead to scaling efforts.

0:20:47: The evolution from early paid advertising to focusing on storytelling and community building.

0:44:50: The impact of strategic changes like a membership program and mobile app on brand loyalty and revenue.

0:55:36: Advice on the essential traits (curiosity, independence) needed to succeed in digital marketing.