What’s New with Meta (2025)?

A live, practical walkthrough of auditing and refreshing a Meta Ads account on a small budget. You’ll see how to read the right metrics (ROAS, frequency), decide when to pause or keep campaigns, and spot winners at the ad level. Then we build and launch fresh creative end-to-end—updating copy, placements, and settings—plus how to monitor performance over the first days and weeks.

Timestamps:

0:00:01 — Paid vs. organic philosophy. Why small budgets, retention trade-offs, and pausing stale creatives.

0:03:03 — Read the funnel. Customizing columns (incl. Frequency) and the core metrics to track.

0:05:05 — What “good” looks like. ROAS rule of thumb ($3+), profit-margin caveat, run-length and when to cut/keep.

0:10:28 — Frequency as a refresh signal. Using lifetime vs. recent frequency; ~3+ average views = time to swap creative.

0:13:05 — Ad-level triage. Pause low-ROAS ads, keep the winner (slow-moving video performs best).

0:27:06 — Fast creative workflow. Pull copy from organic, tighten with AI, write headlines/CTAs, and align placements.

0:42:38 — Ship & monitor. Publish the new campaign and set a cadence: 24-hour check, 1-week review, 1–3 months for low spend.