Q&A with Ceilidh

Digital marketing questions answered!

Timestamps:

00:03:58 - Applying the digital marketing course to service-based businesses

00:04:40 - Example of a service industry digital audit

00:05:40 - Conversion points for service-based businesses

00:07:27 - Spam issues in digital advertising

00:09:00 - Similarities in funnels for product and service-based businesses

00:10:37 - Importance of nurturing leads for service industries

00:12:40 - Strategy for a real estate client

00:14:00 - Students share their backgrounds and reasons for taking the course

00:15:31 - Confidence gained through practical application of course knowledge

00:18:04 - Discussion on freelance work and building a client base

00:19:08 - Insights into email marketing and client nurturing

00:22:00 - Importance of organic growth versus reliance on advertising

00:24:02 - Concerns about businesses heavily reliant on ads

00:26:10 - Discussion about potential courses on email marketing and paid ads

00:27:38 - Overview of email marketing platforms and their features

00:29:49 - The significance of building an email list

00:31:08 - Participants discuss their projects and future goals

00:33:47 - The intersection of creative work and marketing strategies

00:35:50 - Importance of communication style for artists

00:38:39 - The role of PR in building awareness for artists

00:40:56 - Discussion on networking within the art community

00:43:12 - The need to nurture artist-audience relationships