Watch me Audit ilovecreatives

Ceilidh covers data importing, analyzing each slide, adding notes, and adjusting the design to fit your client or employer through the Digital Audit report in Looker Studio with live data.

Timestamps:

2:23 - Overview of digital audit report template and adjustments for service businesses

4:24 - Connecting data sources in Looker Studio

8:30 - Adjusting date ranges and report structure

10:40 - Analyzing traffic sources and countries

14:15 - Setting up form submission tracking as a key conversion event

19:26 - Analyzing traffic by device type

21:00 - Examining traffic sources in detail (direct, referral, social)

28:23 - Analyzing form starts and conversions by traffic source

34:27 - Deep dive into direct traffic metrics

39:19 - Analyzing referral traffic from ilovecreatives

41:31 - Examining Instagram traffic and spikes

45:29 - Analyzing traffic and conversions by device

47:41 - Reviewing top pages and bounce rates

52:29 - Analyzing engaged sessions and engagement rate

54:30 - Examining form starts and conversions by device

56:35 - Reviewing overall conversion rate and form start trends