How to conduct A/B Testing for Email

Ceilidh walks through conducting A/B tests through email.

Timestamps:

5:02 - Key Metrics: open rates and click-through rates

6:47 - Understanding conversion rates in email marketing

8:41 - Creating a campaign in Klaviyo

12:20 - Segment selection: engaged vs. non-engaged subscribers

13:30 - Setting up the email subject line

15:35 - A/B testing setup

23:06 - Best practices for A/B testing subject lines

29:17 - Testing preview text and sender names

35:06 - A/B testing content for click-through rates

40:14 - Enhancing conversion rates with social proof

43:10 - Analyzing A/B test results in Klaviyo and Google Analytics

51:36 - Setting up UTM parameters for tracking

54:03 - Testing send times for optimal engagement