Sales Therapy

Learn how to turn discovery calls into confident sales. This workshop covers vetting clients, asking the right questions, selling outcomes (not just deliverables), and presenting a clear process with case studies. You’ll also get practical tactics for pricing and proposals, reducing scope instead of your rate, and gracefully saying no or ending projects while protecting your time.

Timestamps:

0:06:02 — Tip 1: Vet the client. Two-way interview, spot red/green flags, and when to bow out early.

0:10:02 — Ask smarter questions. What success looks like in 3 months, who decides, past designer experiences, and how involved they want to be.

0:18:06 — Sell impact, not outputs. Tie brand/web deliverables to business goals (audience reach, new markets, launches).

0:23:07 — Process & proof. Lay out clear stages/timelines; use case studies vs. capabilities decks and submit work for press.

0:33:17 — Pricing & proposals. Ask budget confidently, give ballparks, and reduce scope—not your rate—when needed.

0:57:18 — Q&A: Saying no. How to decline misfit projects politely and refer alternatives.

1:03:54 — Q&A: Ending mid-project. Use mutual termination clauses, get paid for work-to-date, and hand off cleanly.