Packaging To (Die)Line For

In this live workshop, Mindy and Sarah break down their complete packaging workflow—from initial mock-ups and color strategy to building production-ready dielines in Illustrator. You’ll watch them troubleshoot real client examples, learn how to prep files for manufacturers, and pick up pro tips on hierarchy, materials, and budgeting. Perfect for designers who want to add polished, portfolio-worthy packaging projects to their skill set.

Timestamps:

0:00:17 — Why packaging matters: Mindy & Sarah outline how great packaging doubles as a brand intro and an on-shelf salesperson.

0:05:10 — Dieline 101: CMYK vs. RGB, bleed, safe zones, and the print-ready checklist you should always run.

0:17:12 — Brand showcase – Finding Ferdinand: see the concept mock-ups, gradient jars, and the layered un-boxing experience come together.

0:22:03 — Brand showcase – Rook & Rose: bags and rigid boxes built from scratch—watch them turn store photos into full-bleed print art.

0:26:34 — Brand showcase – Freestyle: a full packaging refresh for Walmart, including color hierarchy, SKU system, and hero-image strategy.

0:33:00 — Building dielines live – Using Pacdora to generate dielines and 3-D mock-ups for the Freestyle wipes bag.

0:40:45 — Production & budgeting tips – scoping for multiple SKUs, working with manufacturers, and when to insist on physical proofs.

0:53:45 — Rapid-fire Q&A & wrap-up – final checklist, Pantone swatch hacks, and the infamous Angostura bitters packaging story.