Bonnie Clyde Seeks an Influencer & Social Coordinator

Bonnie Clyde

Seeks an Influencer & Social Coordinator

Los Angeles, CA

Bonnie Clyde, an indie eyewear brand based in Los Angeles, is looking for a reliable, detail-oriented, and research driven Marketing Assistant who wants to grow with us for years. This role is critical for supporting our Marketing and Creative team.

This role supports BONNIE CLYDE®’s influencer, PR, and social ecosystem by managing day-to-day relationships, content coordination, and community touchpoints across platforms. It’s execution-heavy, detail-driven, and relationship-oriented but also requires taste, judgment, and strong written communication.

Influencer & KOL Relations (Primary)

  • Manage ongoing communication with domestic and international KOLs, including influencers, managers, and agents

  • Coordinate gifting for launches, evergreen seeding, and targeted demographic expansion

  • Track outreach, responses, shipments, content delivery, and usage rights

  • Maintain and continuously grow the influencer + gifting database (gifting, events, press, VIPs)

  • Support event-based seeding and invites (pop-ups, launches, private events)

  • Quarterly expectation:
    -Seed 200 influencers per quarter (number defined by launch cadence + budget)
    -Ensure balanced mix of new discovery + repeat relationships

Social Media Community Management

  • Monitor and manage DMs, comments, mentions, and tags on Instagram and TikTok

  • Respond in brand voice: warm, flirty, intelligent, not corporate

  • Flag high-value inbound opportunities (organic influencer interest, press, celebrities)

  • Escalate customer service or sensitive issues to the appropriate internal team


Social Content Support & Planning

  • Assist with social content planning and execution, including:

  • BTS capture coordination

  • Story posting and story management

  • Light posting support when needed

  • Coordinate with internal team to ensure influencer and BTS content aligns with upcoming launches and campaigns

  • Help organize and label content for internal use and paid/organic potential


PR & Celebrity Placement Support

  • Maintain and organize PR and celebrity placement assets, including:

  • Updating the celebrity placement folder

  • Ensuring images are properly labeled, dated, and usage-clear

  • Support PR storytelling with organized, up-to-date visual proof points


Cross-Functional & International PR Coordination

  • Assist in cross-team and cross-market communication with external PR agencies and partners in international cities (e.g. Tokyo PR representative, Paris showroom partners)

  • Support coordination of:

    -Influencer and press gifting requests
    -Event invites and attendance lists
    -Asset sharing (lookbooks, imagery, product details)

  • Act as a point of relay between internal teams (marketing, creative, operations) and external PR partners

  • Track requests, timelines, and deliverables to ensure follow-through without gaps

  • Flag opportunities, issues, or recurring needs to senior team members

  • This role supports and coordinates PR activity but it does not own PR strategy, contracts, or media negotiations.

Please email your resume + a bit more about yourself at jobs@bonnieclyde.la

Get In Touch
Jorge Del Pinal