Feel Goods Creative Copywriter

Feel Goods

is looking for a Creative Copywriter

Los Angeles, CA

Who is Feel Goods? ​🌴

Feel Goods is a wellness brand on a mission to uplift the physical and emotional wellbeing of our collective community.

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We craft premium drink mixes designed to naturally support your body and mind. For us, taste also plays a crucial role in how people enjoy our products and we strive to create the most flavorful, but functional drinks this world has to offer.

At Feel Goods, we believe most brands approach health & wellness in a dull, boring way. We’re changing that. Our goal isn’t to market to an ever-ambiguous “wellness consumer”, but to people that desire a more relatable and exciting relationship with our products. We aren’t afraid to take risks and are always seeking unconventional ways to connect with the modern human.

What You'll Do

As our Creative Copywriter, you will be responsible for creating written content designed to help bring Feel Goods' creative vision and narrative to life. You will play a pivotal role in telling our brand's story while helping others find physical & emotional balance in an approachable, engaging manner. Your work will be integral in shaping the brand's identity and voice across all facets of marketing, ranging from website to social platforms and offline experiences.

Our ideal candidate will need to have instinctive storytelling skills and be unafraid to sound "weird" or "different", as long as it's for a greater purpose. You must be obsessed with wellness, pop culture, internet trends, and skilled in creating relevant content that connects with our community. You will be collaborating directly with our design, social, and marketing teams in this rare opportunity to help a small, fast-growing, and purpose-driven brand grow.

What Your Responsibilities Are:

  • Consistently create engaging copy that connects with the audience in a way that feels empathetic, relatable, and shareable

  • Write and conceptualize ideas for all our marketing channels including: website, social media, email, SMS, events/experiences, etc.

  • Be flexible and sound native to each of our channels, while staying focused on the overall brand narrative

  • Experimenting new ways to cut through the noise and spread our brand mission in a fun, compelling way

  • Maintain a consistent voice and tone while our messaging continues to grow and evolve

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What You Bring:

  • Bachelor's degree in English, Communications, Journalism or related discipline is preferred, but not required

  • Previous experience conceptualizing and writing copy for consumer-facing brands

  • A deep understanding of social platforms including Instagram, Facebook, Twitter, and TikTok, and what type of voice is suited for each

  • Thrive in a fast-paced environment with a high-volume workload often requiring short turnaround times

  • An innate passion for modern storytelling, social trends, pop culture, and memes alike

Jorge Del Pinal