Laundry Day is looking for a Marketing & E-Commerce Manager
Laundry Day
is looking for a Marketing & E-Commerce Manager
Anywhere
THE BRAND
Laundry Day believes home is where you find inspiration, where you find calm, where you recenter yourself. We produce thoughtfully designed, unique, and playful smoking accessories that inspire intentional moments.
Laundry Day’s emphasis on art and design contemplates the relationship between objects, ourselves, and our environments. In addition to our core collection, Laundry Day presents a selection of curated collaborations with independent artists and designers, which prompt explorations into experiential means of living.
THE OPPORTUNITY
You will work closely with Founder and CEO Victoria Ashley to ideate and execute on marketing and e-commerce strategies in North America and beyond. This role is for a creative & analytical individual who has the ability to recognize the opportunities for growth within our e-commerce and marketing channels and implement the necessary steps to develop these initiatives. An interest and understanding of contemporary design is necessary for direction of this role.
As the MARKETING & ECOMMERCE MANAGER you are responsible for:
Marketing Responsibilities:
Social media management, including copywriting and posting, responding to engagement
Evaluate and develop marketing strategy and plan
Support in the development and communication of brand and product messaging
Plan, implement, oversee marketing & advertising campaigns
Build a network of external agencies & marketing professionals
Conduct market research and stay abreast of competition
Pitch media for new product releases, founder features, etc
Maintain media relationships, gathers product requests for press gifting
Tracks media mentions
Copywriting and content production for product/art/design explorations
E-commerce Responsibilities:
Ensure customer inquiries are dealt with in a timely & satisfying manner
Work with fulfillment center for customer & wholesale orders
Communicate inventory-related and other queries with the fulfillment center
Examine sales-related metrics to inform restocks
Support in creating strategies to encourage sales in online store
Support with inventory, product launches, sale launches
Copywriting and creation of product listings and other webpage related updates
Investigate and facilitate product issues and replacements
Creative edits to website to coincide with marketing efforts
As the MARKETING & ECOMMERCE MANAGER, you are..:
Passionate about art and design
Have an interest in the cannabis industry
Organized and able to multitask and stay focused in a fast-paced environment
Able to work independently and in a team environment
Adaptable to business needs and step in where help is needed
A strong communicator with a keen attention for details
A good connector
Professional and ethical
Qualifications:
3 + years marketing experience, including brand marketing experience in a consumer product goods business. Experience with startups or cannabis industry considered an asset
Experience with copywriting for social media and email campaigns
Creative problem solver, ability to work collaboratively across functions
Project management skills and the ability to manage multiple projects at one time
Proficiency with design programs (Figma, Photoshop, etc.), Marketing and E-commerce programs [Shopify/Instagram/Klaviyo/etc] considered an asset
Reporting Directly To: CEO
PLEASE EMAIL COVER LETTER AND RESUME TO CAREERS@LAUNDRYDAY.CO