Lucky Strike Seeks a PR Marketing Manager


Lucky Strike Seeks a PR Marketing Manager

New York, NY

The Brand

We started Lucky Strike as a creative outlet for all the accessories we wished were created. Some of which were considered too risqué for other brands to create. So we said fuck it, we’ll make them ourselves right here in New York City! Our first collection are accessories for the Juul and just launched in late November.

The Job

We are looking for a New York based freelance PR Marketing Manager who can create and execute a comprehensive media strategy that energizes and grows our community.

In this role, you will collaborate with our marketing firm, social media manager, content creators, and founders to develop a media strategy to get the word out about Lucky Strike. To succeed, you’ll need to be able to think outside the box to develop a low-cost PR marketing strategy to engage and excite our target market.

What you’ll do

  • Help articulate Lucky Strike’s story to the world

  • Identify media publications for coverage opportunities

  • Identify appropriate writers at each publication and engage with them for coverage

  • Define strategy for influencer campaigns

  • Find potential influencers and draft on-boarding documents

  • Manage and execute influencer campaigns

  • Identify possible local brand partnerships & popup opportunities

  • Help strategize unique or out of the box marketing ideas

What you’ll bring

  • 3-4 years of PR and marketing experience

  • A proven ability to engage, connect with and build relationships with brands and press

  • Previous experience pitching stories to media publications with proven success

  • Expertise in influencer marketing with proven success

  • The ability to work independently, leading and managing multiple projects

  • The ability to think unconventionally

  • The ability to manage a high-speed, high-volume workload in a start-up environment

  • A positive attitude and a passion for marketing, fashion and being part of a growing brand

  • A love of and appreciation for luxury goods and a desire to be immersed in the world of fashion, design, and New York culture!


To apply please email us at with your name, resume, and any relevant projects you’ve managed/worked on.

Jorge Del Pinal