Natty Ice Cream seeks a Social Media + Influencer Manager

Natty Ice Cream

Seeks a Social Media + Influencer Manager.

Phoenix, AZ / Los Angeles, CA Preferred

About Natty

Founded in July of 2024 by brothers Tyrel and Garrett Johnson, Natty is a high‑performance foods brand redefining what indulgence can be. Our mission is simple: to build a new standard for health and performance by creating boundary‑breaking products that empower people to be their best, naturally.

With 430 calories and 35 grams of protein per pint, our ice cream is the result of obsessive formulation and a refusal to compromise between flavor and function. Every batch is crafted with care, using premium, all-natural ingredients. Natty exists to prove that better is possible, with ice cream that fuels your body, fits your lifestyle, and still tastes unforgettable.

We’re scaling fast: we just launched in all Erewhon stores, adding new retailers every month, shipping Natty nationwide, hosting community events, and much more. We’re an early‑stage brand with a scrappy and relentless team with a massive vision to build the worlds best high-performance foods brand.

Why This Role Matters

Social media isn’t just marketing for us — it’s our growth engine. We need someone smart, hands‑on, and hungry to own our social channels and build influencer partnerships that turn local buzz into national hype. You’ll be the person capturing behind‑the‑scenes content in-store and at events, editing thumb-stopping TikToks, DM’ing creators, and helping build a thriving community.

What You’ll Do

Social Media Ownership

  • Plan, create, and schedule content across TikTok, Instagram, Youtube, and emerging platforms.

  • Film, edit, and post short‑form video that feels real and performs.

  • Engage daily: comments, DMs, reposting UGC, keeping the vibe alive.

  • Report on growth metrics and content performance.

Influencer Partnerships

  • Identify and build relationships with creators, ambassadors, and micro‑influencers.

  • Manage product seeding, gifting, and tracking deliverables.

  • Negotiate small paid partnerships and measure ROI.

  • Build an early influencer program that scales with us.

On‑the‑Ground Activation

  • Attend events, tastings, and shoots in LA to capture content in the moment.

  • Turn every sampling, popup, or launch into a content moment.

Who You Are

  • 2–5 years experience in social media, content creation, or influencer marketing (CPG or food & beverage is a big plus).

  • Filming, editing and posting on TikTok/Instagram comes naturally to you.

  • You’re scrappy and proactive — you’d rather try something than wait for instructions.

  • You thrive in fast‑moving, startup environments.

  • Understanding of various platforms (Instagram, TikTok, etc.) and best practices.

  • Ability to own our brand voice and bring it to life in every comment and customer interaction.

  • You love talking to people — creators, customers, community members.

What You’ll Get

  • A competitive salary plus equity potential. We want someone who values having early upside.

  • A chance to build something from the ground up with founders who care.

  • Lots of creative freedom, ownership over the expansion of a hot brand, and growth opportunities.

  • Flexible PTO to promote creativity and avoid burnout. It’s important to get a break from screens.

  • Cool Natty perks like awesome apparel, healthy food, and lots of ice cream.

How to Apply

Email us at careers@nattyicecream.com and include ALL of the following to be considered:

  • Your LinkedIn profile and/or resume.

  • Links to social accounts or content you’ve personally managed/created.

  • A quick note on why you’re excited to join Natty and help us build a world-class brand.

  • Your favorite three (3) food/beverage brands on Instagram.

Jorge Del Pinal