The Center for Better Relating Seeks a PTE Comms + Digital Growth Manager

The Feels / The Center for Better Relating

Seeks a PTE Comms + Digital Growth Manager

New York, NY

We’re rebuilding the dating world — with more depth, more connection, and way more integrity.

The Center for Better Relating is the creative engine behind The Feels, a mindful IRL dating event series currently live in NYC, LA and SF. We also offer matchmaking, coaching, retreats, online ed + more.

We’re looking for a marketing + comms strategist and doer who lives and breathes the Internet, has a strong emotional vocabulary, and knows how to build resonance at scale.

Your goals in this role

  • Manage + maintain our main marketing channels - including but not limited to Instagram, Tik Tok, Substack and Mailchimp.

  • Support the development of high-converting paid ads with fresh creative concepts + manage the relationship with our paid ad consultants

  • Help evolve our brand voice and expand how “The Feels” shows up online

  • Manage partnerships, and occasional press outreach

  • Ensure the company is optimizing usage of existing platforms + adopting new ones where appropriate.


Duties

Strategy + infrastructure

  • Work with the Founder to ensure content on ‘the feels’ marketing channels is an accurate reflection of the company’s activities, voice, mission + vision

  • Plan, coordinate, and execute program timelines, launches, and ongoing promotional cycles

  • Lead / participate in brainstorming processes that seek to enliven the ‘feels’ IG + TikTok

  • On an ongoing basis, feed through paid creative concepts to graphic designers

  • Produce reports on a monthly basis summarizing growth + impact across social + partnerships

  • Bring new dimension to the ‘feels’ voice online.


Social Media - organic

  • Ideate on assets for organic IG + TikTok

  • Ensure production is in line with promotional schedule + brand pillars

  • Manage/maintain ‘feels’ voice on social

  • Manage ‘feels’ content calendar

  • Engage in community management - comments section, DM’ing values aligned accounts, responding to DMs in our inbox quickly

  • Gather available data + analytics on what’s working + adjust production accordingly.


Social Media - paid

  • Provide a consistent flow of ideas for new paid creative

  • Work w graphic designers to produce

  • Manage assets + ensure timely + smooth delivery to paid specialists

  • Work closely with paid specialists to analyze performance + adjust creative as necessary

  • Analyze + occasionally manage new paid platforms like TikTok, LinkedIn + OpenAI.

Email marketing

  • Work alongside the Founder to optimize the email marketing program.

  • Create visual blasts that are in line with the brand.

  • Draft all copy.

  • Monitor program performance.

Platform Optimization + Management

  • Maintain basic website updates via WordPress Engine

  • Work alongside Dev consultants to manage larger changes

  • Create new event pages in Eventbrite + sync across relevant teams (Ops, Paid, Design, Web)

Hours + Compensation

  • This is a freelance role averaging 20 hours/week at $35 - 40/hr, negotiable based on experience.

  • NYC-based candidates available for 1 in-person workday per week are strongly preferred.

  • Success in this role looks like: effectively managing platforms, deepening brand resonance, and bringing creative fuel to our digital presence.

Qualifications

  • Fluency in IG and TikTok, both as platforms and cultures

  • Proven track record growing a social account or campaign from X to Y

  • Exceptional copywriting + content creation instincts

  • Collaborative experience with designers, producers, or creative teams

  • Comfort with reporting + analysis (e.g. Meta Ads Manager, TikTok Analytics)

  • Proficiency managing the back end of platforms / proficiency using WordPress Engine, Zapier, etc;

  • High attention to detail and an inner-growth orientation

  • Background in dating, somatics, or personal transformation = a plus


To apply, please send a CV + cover letter to werk@catchthefeels.co + in your application materials, please address why this role is the right fit for you.

Applications close on Sep 14, 2026 at 5pm EST.

Apply Now
Jorge Del Pinal