Wonder Valley Seeks a Head of Growth
Wonder Valley
Seeks a Head of Growth
Anywhere, USA
Wonder Valley seeks a Head of Growth (Fractional).
The working title for this role was THE OPTIMIZER. We are looking for someone who can push the brand forward into a larger spotlight. This role owns growth strategy and orchestration across paid media, ecomm, retention, Amazon, and wholesale support for key accounts.The head of growth needs performance fluency and an understanding of the right metrics to keep our marketing and creative programs healthy and efficient. But analytics are useless without the right mind interpreting them.
The working title for this role was THE OPTIMIZER. We are looking for someone who can push the brand forward into a larger spotlight. Wonder Valley has spent twelve years building something rare: a brand with genuine cult loyalty, real product integrity, customers who trust us with their diet, skin, body and hair care. What hasn’t kept pace is the performance infrastructure—the retention architecture, campaign amplification, channel expansion.
The head of growth needs performance fluency and an understanding of the right metrics to keep our marketing and creative programs healthy and efficient. But analytics are useless without the right mind interpreting them.This role owns growth strategy and orchestration across paid media, ecomm, retention, Amazon, and wholesale support for key accounts.
They like working with a small but mighty team. You get that the task is to make sure our marketing efforts, creative, and ad dollars really pack a punch. We’re not looking for the senior C-suite strategist to direct from afar; we’re looking for someone who’s really excited to roll up their sleeves and bring this brand to a new level of abundance and growth. You will report directly to the founders; your input will span topics from print mailer retention strategy to sampling logic. We know this combination is rare: The role’s core responsibilities are rooted in performance — but we’re not looking for someone who operates in a performance silo.
Wonder Valley’s brand is genuinely creative, visually distinct, and weird in the best way. The right person for this role gets that—and brings ideas to the table that go beyond channel optimization. As founders, we have no shortage of ideas and are looking for a teammate who takes a creative instinct and figures out how to make it work commercially. Maybe it’s a pop-up that doubles as a retention play. Maybe it’s a product collaboration that opens a new audience. If you can straddle brand thinking and performance execution—we especially want to hear from you. Execution across several channels is already outsourced to strong agency partners (paid media, web development, etc.)—this role directs and elevates that work rather than doing it all hands-on.
Just as important: This person becomes the trusted creative-briefing partner for our agencies and CCO, replacing the founder as the day-to-day bridge between performance and creative.