Content Buckets vs Concepts

This workshop explains the crucial difference between content buckets (foundational content categories) and social media concepts (unique, repeatable ideas within those categories). It provides practical guidance and examples to help social media managers define and develop both for effective social media strategies.

Grab a copy of the slides Joellen uses in the workshop

Timestamps:

00:00:02 Introduction: Content Buckets vs. Concepts

00:01:24 Defining Content Buckets

00:03:13 Why Content Buckets are Needed

00:05:55 Types of Content Buckets

00:07:09 Defining Content Buckets: Tips

00:10:42 Example: Defining Buckets for a Brand

00:13:32 Introduction to Social Concepts

00:16:26 Why Social Concepts Matter

00:27:58 Applying Concepts & Bucket Dos/Don'ts

00:33:15 Social Concept Dos and Don'ts