Social Media Manager ✹Course™ Resources

A tactical social refresh: brand-awareness KPIs, storytelling-first content, Reels for reach, and smarter IG execution.

Joellen, your course instructor, shares how she got her first job at Nasty Gal and how she always gets every job (hint: Candidate Projects).

Learn the difference between content buckets, the foundational categories guiding your social media content, and social media concepts, the unique ideas that bring those categories to life for an effective strategy.

Joellen dives deep into expanding brand awareness, effective experiential marketing, and content distribution across platforms.

Joellen gives feedback on students’ strategy decks!

Watch Joellen deep dive into BODE, analyzing engagement, overall posting strategy, and estimating their budget.

Watch Joellen audit a social account live using the Social Audit Template