Watch Me Audit a Social Account: Sundae School

Watch Joellen audit a social account live using the Social Audit Template

Timestamps:

05:08 - Selecting a brand for the audit: Sundae School

08:02 - Starting the audit process

09:05 - Analyzing the brand's Instagram bio

10:10 - Suggestions for improving brand clarity

12:25 - Reviewing the Link in Bio strategy

13:03 - Checking the eShop and product links

15:16 - Analyzing Instagram profile and story highlights

18:24 - Posting frequency and engagement

20:02 - Discussion on hiding likes and transparency

23:06 - Analyzing community engagement metrics

24:44 - Importance of IG shops and tagging products

28:05 - Suggestions for engagement-driving stories

29:30 - Evaluating content formats: reels, carousels, and static posts

34:24 - Community management practices and timely responses

42:06 - Brand representation and inclusivity

45:18 - Traffic and revenue goals

48:04 - Tone of voice and brand messaging

51:05 - Analyzing performance metrics of top posts

56:04 - Identifying bottom performers and recommendations

59:30 - Competitor analysis and concluding remarks