Social Update: What’s New and What Matters in 2025

A tactical social refresh: brand-awareness KPIs, storytelling-first content, Reels for reach, and smarter IG execution.

WorkshopsCristina TiosecoAugust 21, 2025live workshops

Joellen, your course instructor, shares how she got her first job at Nasty Gal and how she always gets every job (hint: Candidate Projects).

WorkshopsCristina TiosecoJuly 4, 2025live workshops

Content Buckets vs Concepts

Learn the difference between content buckets, the foundational categories guiding your social media content, and social media concepts, the unique ideas that bring those categories to life for an effective strategy.

WorkshopsCristina TiosecoApril 29, 2025live workshops

Developing a Creative Social Campaign

Joellen dives deep into expanding brand awareness, effective experiential marketing, and content distribution across platforms.

WorkshopsChelliMarch 10, 2025live workshops

Social Media Strategy Showcase 11/8/24

Joellen gives feedback on students’ strategy decks!

WorkshopsChelliNovember 25, 2024live workshops

Watch Me Create a Comp Set

Watch Joellen deep dive into BODE, analyzing engagement, overall posting strategy, and estimating their budget.

WorkshopsChelliOctober 25, 2024live workshops

Watch Me Audit a Social Account: Sundae School

Watch Joellen audit a social account live using the Social Audit Template

WorkshopsChelliOctober 7, 2024live workshops

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