Social Update: What’s New and What Matters in 2025

This workshop distills what’s working on social right now: make brand awareness your north star and optimize for views and shares. You’ll learn why storytelling beats shock tactics, how to use Reels for growth and carousels for consistency, when to avoid licensed music, and the simple IG Stories trick that lifts reach—plus where LinkedIn fits for client acquisition.

Grab a copy of the slides Joellen uses in the workshop

Timestamps:

0:00:07 — Why this refresh matters: Course foundations stay the same; tactics and platform norms have shifted.

0:04:08 — Goals & KPIs now: Prioritize brand awareness; measure views and shares over everything else.

0:06:45 — Traffic is out: Platforms don’t want exits; for client leads, lean on LinkedIn instead.

0:16:19 — Move from “unhinged” trends to serialized, human stories and event POVs.

0:20:24 — Music rules: Avoid trending songs on brand accounts; use VO, royalty-free, or commissioned audio.

0:24:46 — Reels vs. carousels: Reels drive new-audience growth; carousels steady engagement with followers.

0:36:50 — IG Stories tactic: Single-frame posts boost reach; repost your Reel to Stories and let it ride.