2025 Squarespace Circle Day Recap
We’re going to unpack the biggest take-aways from Circle Day 2025 with Squarespace — not just what changed in the product, but *how you can use those changes in client projects right away.
Theme 1: The Big Picture
The Year of the Pro
My favorite part was hearing from Squarespace and how they are focusing wayyyy more efforts on the Pros. Talk about feeling SEEN!
The Numbers
Paul Gubbay started with stats which I was blown away by. Squarespace Pros in 2025 have created:
- 90K Clients
- 3M Appointments
- 400M Emails
- $500M dollars earned (US)
The Circle Program is reimagined.
You are the audience — Squarespace is doubling down on supporting designers & agencies.
The partner program for designers & agencies (Squarespace Circle) got a major upgrade in 2025: new status tiers (Silver, Gold, Platinum), new points system, more perks. Minimist Web Design+1
You can position yourself as a “Pro Partner” → this changes client perception.
The more you build, the more perks you unlock → Better discount for clients, more value you bring.
The platform is signalling: “We value agencies & freelancers like you” → you can leverage that in your messaging.
Theme 2: The Toolset
What’s New & How to Use It in 7.1
SEO + AI visibility matters
Your client’s site listing on Google is old-hat. Now AI search (LLMs) is a frontier. If you can deliver a site built for discovery in the era of AI, you position yourself as premium. Squarespace
If you build a site that’s optimised for “what a human says” + “what AI expects”, you position your client ahead.
No-code solutions for easier website design
Even easier to create sites that don’t look like a template. Squarespace
Styling, layering, backgrounds, unique block transforms (rotate, scale, offset) → you can create that “sense of motion” and “unique layout” without custom code.
Mobile-overrides: create a different layout or settings for the mobile version than desktop — huge for client work.
No more changing CSS Class or IDs willy nilly!
Theme 3: Business Mindset
Our session on “Should we Grow? was questioning how should we grow as an agency and what does that even look like? Squarespace
🎢 We built a studio around the lifestyle we want (whether that’s being booked n' busy or taking the day off for my birthday at Disney 🎂🏰).
🌱 Every year, we ask ourselves: Should we grow? Never just growing for growth’s sake.
🤝 Built trust with each other: honest convos, playing to each other's strengths, being proactive and considering one another.
📐 Shared our growth quadrant framework (and broke down which one we picked each year + the projects that came from it).
💡 Summarized our big learnings, like accurate estimation > blind optimism.
✨ Finally, we flipped the quadrant back to the audience so they could reflect and use it for their own future growth.
The session on “overcoming scarcity mindset” from Marya Nguyen (Squarespace Design Course Alumni!) reminded designers you aren’t just a button-pusher, you’re delivering impact. Squarespace
What is your scarcity mindset?
“What does success even mean to you?”
Realign instead of pushing through. What if success didn’t look like constant motion, but instead felt like breathing room? What if I trusted that creating from rest could actually lead to better results than forcing myself forward in urgency?
Success in business hinges on addressing internal mental and emotional layers (Inner Work). "I believe this work this inner work is essential if we want creative businesses that don't just function but feel good to run"
The Scarcity Mindset often stems from deeply internalized survival patterns.
Scarcity manifests subtly as overcommitment, misalignment, and guilt, even when financially secure.
Identifying and releasing core beliefs about money is necessary for cultivating ease. Marya realized she was struggling with the underlying belief that "money has to be hardearned to be worth anything". This belief showed up in how she priced, worked, and judged herself for resting. Releasing it meant stopping the self-punishment for desiring ease and seeing money as a supportive tool rather than merely proof of struggle.
Finding ease requires proactively defining success based on values and capacity, not crisis management. The shift happened when Marya slowed down, got honest about her capacity, and asked herself: "What do I want my business to feel like?". This realization showed she had been managing her business "like a crisis". Defining success led to creating space to raise rates, say no, and design with curiosity again
Ease is not a luxury; it meant being paid better, resting, and returning to work with energy, ideas, and creativity. Operating from a grounded place of clarity (the "inner work") helps attract aligned clients who resonate with what the entrepreneur has to offer, rather than just what they feel they have to prove.
Consistent practices and self-reflection are necessary to maintain clarity and prevent slipping into old habits. Marya uses journaling prompts, such as "What belief about money no longer serves me?" and checks in with herself weekly or quarterly to prevent spiraling in fear.
"You don't always need to do more sometimes you need to trust in what you've already planted."
The session on “Pricing and Pitching Squarespace Projects” from Rache De Luna (Squarespace Design Course Alumni!) addressed how to talk to clients about value, not just features. Squarespace
How to talk to clients about value, not just features. You’re not selling “we’ll add block transforms” — you’re selling “we’ll improve your mobile conversion, stand out from competitors, capture AI search traffic”.
How to apply this:
Re-frame your service: Instead of “I build your website in Squarespace”, try: “I’ll build a website on Squarespace’s latest platform that’s mobile-first, optimised for discovery, and built to convert your audience into clients.”
Scope clarity: Because you now have advanced features, your scope should reflect them: “Includes mobile override layout, block transforms (rotate/scale) for hero images/testimonials, optimisation for search & AI.”
Pricing strategy: Consider a tiered offering: “Standard build” vs “Pro build” which includes the new features + future-proofing.
Client education: Show clients the difference. For example: “Here’s how your mobile user experience will differ — this will reduce bounce rate and boost leads.”
Boundaries: Because you’re offering higher level tools, you also need clear boundaries in your contract: “Additional layout changes after sign-off, or mobile-specific rework outside scope = hourly rate.”
Recap
Big picture: Squarespace is all about the PROS. Expect more features and opportunities in 2026.
Toolset: Squarespace 7.1 now gives you pro-features (mobile overrides, transforms, layering). Use them as differentiators.
Business Mindset: How are you thinking about business? What ways can you question it to serve your goals better?