iWatchCreatives

A live design showdown where instructors from the Squarespace Design Course and Graphic Design Course tackle a design brief in 45 minutes (no pressure!). Watch their process and thinking in real time while working in Figma, discussing layout choices, navigation, product storytelling, and conversion strategies. See their final concepts side-by-side and the creative decisions behind them.

Timestamps:

0:00:01 — Introduction to the Event: Puno welcomes everyone and introduces the first-ever “iWatchCreatives” live design session.

0:03:05 — Overview of the Design Challenge: Puno explains the 40–45 minute design challenge where participants will redesign an e-commerce homepage.

0:04:43 — Design Brief Revealed: Designers receive the brief: redesign the homepage for the apparel brand KkCO to better capture its brand energy and drive conversions.

0:08:09 — Timer Starts: Designers begin the timed challenge and start discussing their initial approaches (nav, hero section, layout planning).

0:12:01 — Designers Explain Their Strategies: Each designer shares how they’re structuring the homepage (sections, product grids, community storytelling, etc.).

0:29:22 — Time Pressure Kicks In: With about 20 minutes left, designers rush to finish key elements like CTAs, product sections, and footers.

0:47:57 — Time’s Up: The 40-minute timer ends and everyone stops designing to present their work.

0:48:24 — Design Presentations and Feedback: Each designer walks through their homepage concept, explaining layout decisions, storytelling elements, and product features.