AI Tools for Squarespace Designers

This is not an “AI is taking over” workshop. Or a tool dump because let’s be honest, that’s super overwhelming. This is all about how I’m actually using AI in the day to day.

The AI Overwhelm Is Real

AI right now feels like:

  • If you’re not using it, you’re behind

  • If you are using it, there’s got to be another way

  • If you are using it, you’re contributing to the end of the world.

While we can go into a rabbit hole with the last one, one thing that gives me relief (for now), is seeing the actual limitations of AI. And the only way to do that is to use it.

I’ve found that there are some tools and workflows that doesn’t save time or reduce anxiety or give me enough clarity. A big skill when working with AI is some good ole’ human discernment because truly, sometimes it’s a big waste of time.

Check-in: How are we feeling about AI right now?


Where AI Helps Me

In this workshop, we’ll be talking about how I use AI on the regular. These are new tools and I’m just grasping them now too. So if you have any ideas or suggestions, would love to hear them!

AI helps me:

  • Structuring messy thoughts

  • Drafting first version(s)

  • Breaking big ideas into steps

  • Summarizing information

  • Pattern recognition

  • Generating options quickly

AI has never helped me (no matter how much I’ve tried training it) with:

  • Taste

  • Judgment

  • Positioning

  • Emotional nuance

  • Brand instinct

I am the editor, creative director, strategist.
AI is the assistant.

Check-in: How are you using AI?


Leads

I’m a beginner Squarespace designer with no clients yet. 
In a simple list, show me 10 types of people I could realistically reach out to for my first website project. 
Narrow this list to people who are already investing in their business and likely to value design.

Now refine it:

I like [list]. Ask me questions to help find more people.

Once you have your list. 

Write a casual but confident outreach message offering to redesign a local coffee shop's website.
I’m just a regular customers and I go to this business often. I love their matcha. 
Currently their website is simple and clear, but would love to help inject personality and visually show why customers love it.
There are also other features they might not know about like local SEO, newsletters, and made on demand merch. 
Please don't use em dashes.


Scope and Contracts

This is where AI saves me serious time.

Read this email and draft a scope of work for a 5 page Squarespace website including homepage, about, services, blog, and contact. 
Include two revision rounds and a 50 percent deposit. Add language protecting against scope creep.
Simplify this language so it feels human but still legally protective.

Rate changes: 

If I want to move from $3K website projects to $6K projects, what would need to change in positioning, scope, and client experience?

Tools I love: Granola


Negotiation Prep

This reduces anxiety more than anything.

My client says my $3,500 quote is too expensive. Give me three calm and confident responses that do not immediately discount.
Write this response in a warm but firm tone.


Project Breakdown

Break down the tasks required to complete a 5 page Squarespace website project from kickoff on this date to launch. 
Include 2 days of feedback for the client and 3 rounds of feedback on the homepage. 
Estimate the average hours per task for a mid level freelancer.

Tools I love: Notion AI (be careful!)


SEO

Squarespace SEO is technically solid.

AI is useful for:

  • Keyword clustering

  • Blog outlines

  • FAQ schema ideas

  • Meta description drafts

  • Content gap analysis

Not useful for:

  • Fully auto-generating blog spam

  • Keyword stuffing


Images and Videos

Tools I love: Flora, Photoshop, Figma Buzz, Midjourney.


Design

Squarespace Blueprint AI is lame, full stop.

Tools I love: Figma Make


AI Ideas

Write down:

One task that drains me
One task that takes too long
One task that makes me anxious

Give me three ways AI could reduce friction in this task without removing my judgment or strategic thinking.

If the suggestions feel clunky, overcomplicated, or unnecessary, skip them.




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