Ep.4: How can I increase traffic to my e-commerce store?
About this Episode
Ring riiing! ☎️ This week’s caller is Gloria Noto of the rising natural, vegan and gender free beauty brand, NOTO Botanics. Gloria wants to know: “How can I increase traffic to my e-commerce store?” We feel ya. While NOTO products have already garnered a loyal fanbase (we’re obsessed!), Puno walks her through some ways she can leverage the brand’s growth using Google Analytics right in Shopify. To make it simple, we’ve included a “homework” checklist below. Prepare to take your e-commerce store to the next level🔥 with these practical steps for converting followers into sales!
👀 Apps mentioned: Google Analytics and Bitly.
✏️Don’t forget to do your homework! Grab the checklist here.
Want to know how to set up Google Analytics? Watch this bonus video!
👋🏼 If you like what you see, hit Subscribe on YouTube.
Transcript
Intro
Puno: [Ring, Ring, Ring]. Hello. Wait, who is this? What? Hello?
Gloria: Hi!
Puno: What's up? Who 'dis?
Gloria: Oh, you know, it's just Gloria Noto of Noto Botanics.
Puno: Oh shit. How are you doing girl?
Gloria: Good. I need your help.
Puno: Tell me, tell me. Give it to me. What is it? [Phone].
[Music] 🎵
Part One
Gloria: Well, let's cut to the chase. I need to figure out how to make conversions on my web store higher.
Puno: Right. Because you have an e-commerce store. I'm looking at it right now.
Gloria: My business is opening a brick and mortar store. That's a little crazy and scary to do in these days when most sales come from online, it seems. I want to try to figure out how to amp that up.
Puno: Yeah. And then also you're really garnering a loyal customer base, especially. Hello. I am one, like my serum is almost done- just letting you know. Well, okay, so what you're trying to do is this nifty acronym called CRO, AKA conversion rate optimization. What you need to have is your Google Analytics, that needs to be set up.
Puno: There's so many different stats that you can track. It becomes somewhat overwhelming. I think the first part is to like kind of identify what strategies you can actually do to increase your conversion, and then we can backtrack and figure out what those stats are.
Gloria: Yeah.
Puno: The first thing that you want to look at is acquisition. Obviously, sales are important, but acquisition is the part that you can start improving. Right now you're at about [beep beep] sessions, which means that's how many people are looking at your website. If you increase that, then more people are coming to your site and then that's more people who are likely to convert into sales.
Gloria: Oh, okay.
Puno: Essentially what you want to see is where are all the people coming from? I'm going to make this year to date. Why not? This is pretty typical. Most people are coming from direct. A lot of people are also coming from search. This might also be because they might see you on Instagram and then they'll just search for you on Google, but they are coming on search. Then, the other one is social, on Instagram. You can see right here that it's half.
Gloria: Yeah.
Puno: So, and then you've also got YouTube, which is interesting. And Facebook and Pinterest. So these are all the things that you can basically increase every month. Pick out the three or four different referrers, and see what you can do to increase those. Right now I would leave out direct, but for example, Search, Instagram, YouTube, just do those three. You know now, you know in July that you had these, and you're going to implement some stuff in August and see if those things made any changes to these numbers.
Gloria: Right.
Puno: For search, because I know that your products are cruelty-free, right?
Gloria: Yeah.
Puno: One way to get really good SEO is to be linked on popular, but highly related, content. If I search for cruelty-free serum, I would want to see yours in here.
Gloria: Yeah.
Puno: Okay, Cruelty Free Kitty. Definitely have peeped this website. I would pitch them some kind of story about how you're cruelty-free, and you have these serums or the entire product line, and then figure out a way to work with them so that you can be posted on their website. I would just go through that list.
Gloria: I love that.
Puno: Okay, so that's search. Instagram. I love how you do #yournoto, which is awesome because you basically are regramming all of the different people that are buying your stuff. But, as a consumer, I would love to have the link to the product.
Gloria: You know, I didn't even think about the fact that I probably could add a link to that.
Puno: Yeah.
Gloria: On the can you add a link to a repost?
Puno: Yeah.
Gloria: Fuck. Okay.
Puno: That's okay. It's just in the future. The other thing too is constantly changing up this link and making it a little bit more clickable. So blog/news, there isn't really anything in there to make me want to click it, so you can paste a link in bit.ly to shorten it.
Gloria: Now when you say like make the link more clickable, is it because people are less likely to click a bigger name?
Puno: Yeah, it's like trying to give them words that makes them want to click it. So this one is social studies with a performing artists. I'm going to go to create. Right now, it's just got these like, just a bunch of hee-haw right here. You can change this to be... What is the thing that you can get about this? It's a performance artist. You could say, my favorite girl, or like my favorite, or multimedia.
Gloria: And she's queer, which is really great. So maybe your artists, queer, multimedia, something like that?
Puno: Yeah, I think that's great. I would totally click on that. I found the more frequently that I changed it and the more I was very specific about why someone should click on it, it got more clicks, and you'll be able to see that too in your bit.ly.
Puno: This is a great example. So this is one that I used, but then, it's starting to go down. This will happen when you start putting links in your Instagram bio. It'll just go up ,and then it'll just start fading out. Once it starts fading out, then just change it up.
Gloria: Got It.
Puno: Oh, I had one more thing. YouTube. You have people coming from YouTube, and I know you've got a ton of videos. I would post all of your videos on Youtube.
Gloria: Oh, right.
Puno: And just let that start, you know, building the search.
Gloria: Right.
Puno: Word. Okay, because you've got so much great user generated content. You could add that on the product pages as well, just to show all the different ways that you can do and give it a little bit of, not just inspo, but also some social proof.
Gloria: I know somebody like me would really need help on a customized daily checklist of things that I need to do.
Puno: Yeah. Okay. I'm gonna create that. I'm gonna do it.
Gloria: She's so nice.
Puno: So I would just concentrate on those first few things that we talked about, the links, SEO of getting onto the cruelty-free, vegan, queer, all of those different verticals that your product hits.
Gloria: Okay. Thank you!
Puno: Yeah, no, thank you. Have a good one. We'll follow up in a month.
Gloria: Amazing. Thank you so much. I'm excited for my checklist too!
Puno: You're like, I'm like gonna get that checklist. Hold on. Cool. All right, well, have a good one.
Gloria: Thank you so much. I'll talk to you soon.
Puno: Kay. Bye!
Gloria: Bye.
Outro
Puno: Thanks for watching or listening or whatever. Maybe hit that subscribe button. ;)