Adriana Grosso
Q What do you do?
“I’m a brand and graphic designer specialising in visual storytelling, blending strategy, purpose, and intent in all my creations. I like to think of myself as a curator of moments & enthusiast of creativity.”
I craft soulful branding projects, curate captivating social media feeds, design beautiful print publications, create thoughtful packaging, and so much more—bringing each project to life with intention and creativity.
On a more personal level, I’ve always been in awe of the moon, art and ritual. Naturally this has lead me to create from a place of consciousness and alignment, syncing my design style with my core passions. Combining my intuitive superpower with my well trained eye for beautiful art and design helps me tap into a brand’s core essence, and bring its vision to life.
Q What steps did you take to get to where you are now?
I had a less conventional path to get to where I am today. In high school, I was always coming up with business ideas—whether it was sewing and selling pencil cases with my Nonna or creating art prints of my favourite music idols. It quickly became clear that I wanted to live life on my own terms, with the freedom to travel and work from anywhere in the world.
I never worked for another design agency or company in my field. I started by interning at a small marketing business and sharing my work on social media, all while juggling three jobs to support myself and build something meaningful. As each job gradually fell away (with a little nudge from the shifts in life due to COVID) I decided to fully trust in my abilities, and went all in on Zana. I've been growing and evolving her ever since.
Most of the time, I may not know exactly what I’m doing or where I’m headed (let’s be honest, anyone who looks like they have it all figured out is probably not sharing the whole story), but I follow my heart and trust my intuition, knowing it will guide me to where I’m meant to be. It always has brought me to somewhere truly magical.
Q How do you stand out in your field?
I embrace an intuitive approach to design—one that goes beyond aesthetics and delves into the soul of a brand. I don’t just create; I connect. Each project is a collaboration, a dance between my client’s vision and my ability to bring it to life with depth, intention, and artistry. By truly listening, feeling into their essence, and aligning with their dreams, I craft visuals that don’t just look beautiful but feel meaningful. My work is a reflection of purpose, storytelling, and soulful alignment—design that resonates.
Q What are you working on right now?
I’ve currently got a beautiful mix of projects in the works. I’m curating and posting content for my monthly social media clients in the lifestyle and wellness space. I’m collaborating with a client from across the globe to bring her botanical skincare brand to life. I’m also creating seasonal journals for another client, which we’re currently print sampling. Additionally, I’m developing a refreshed social media strategy and aesthetic for a sound, breath, and meditation teacher.
More than ever, I’m focusing on working on my business rather than just in it, with the goal of building a beautiful community of like-minded individuals.
Q What’s your style?
I would describe my design style as an elegant fusion of intuition, storytelling, and artistry—where design feels like an extension of the soul. Rooted in intentionality, my designs are deeply connected to meaning, weaving visual narratives that evoke emotion, authenticity, and alignment.
My taste leans toward refined minimalism with a touch of warmth and fluidity—soft, yet impactful; modern, yet timeless. Inspired by nature, ritual, and the cosmos, my aesthetic captures an ethereal essence while remaining grounded in strategy. I embrace a balance of simplicity and depth, creating brands that feel not only visually stunning but also energetically resonant with the audience, and purpose-driven.
Q Out of all your slashies, which one do you wish you could do more often?
I wish I could focus more on the phase after handing over a project—continuing to collaborate with my clients on an ongoing basis. Rather than simply delivering a brand identity and stepping away, I’d love to be more involved in the evolution of their brand, ensuring that the visuals and storytelling remain aligned with their growth.
For product-based businesses, this could mean having creative input on photography direction, visual styling, packaging updates, and seasonal campaigns, ensuring a cohesive and compelling brand presence. For service-based businesses, I’d love to help shape the overall direction, offering strategic input on content ideas, marketing materials, and design refinements to maintain consistency and engagement.
By deepening this ongoing partnership, I could bring even more value, ensuring that my clients’ brands not only launch beautifully but continue to evolve in a way that feels intentional, aligned, and impactful.
Q What is frustrating you right now?
Right now, the most frustrating challenge is trying to do everything myself. While I love the creative process, juggling design work alongside admin tasks, project management, and content creation can feel overwhelming. It pulls me away from what I do best—designing with intention and flow.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I’d love for them to organise my work schedule, ensuring I know exactly what needs to be done and when it's due. This would allow me to channel my energy into the creative process rather than getting caught up in admin tasks. Their role would involve managing deadlines and keeping everything streamlined so I can focus fully on designing with clarity and flow.
Q What do you wish you could have told yourself, when, and why?
For me, it’s an ongoing reminder to trust the pull of my heart. To follow what feels right, even when the path is uncertain. I’d reassure myself that as long as I listen to my intuition, I’ll always find myself exactly where I’m meant to be.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to speak with an expert in branding psychology and consumer behaviour—someone who deeply understands how design, storytelling, and emotion influence brand perception and decision-making. Gaining insight into the subconscious triggers behind why people connect with certain brands would help me refine my approach and create even more meaningful, magnetic identities.
I’d also love to learn more about scaling a creative business sustainably, balancing financial growth with artistic integrity, and building long-term brand partnerships. Understanding the best strategies for attracting high-value clients while maintaining a sense of creative flow and alignment would be invaluable in shaping the next phase of my journey.
Q What kind of opportunities/projects are you looking for?
I’m open to a variety of creative opportunities, from brand identity design to social media redesign and ongoing monthly curation. I also love working on journal print publications and product packaging.
Q Describe your ideal job/client/collaboration.
My ideal client is someone who is deeply passionate about what they do—someone who isn’t just building a business but creating something meaningful, intentional, and aligned with their purpose.
Q: What is your rate?
Branding projects typically start at $3,000 AUD, covering all aspects of a visual identity and a story-rich brand strategy that deeply explores your "why" and the foundation of your brand.
However, I also offer custom packages tailored to your specific needs. If you're looking for something more flexible, my à la carte services—such as packaging design, print projects, or social media templates—are available at custom rates.
For social media curation and monthly retainers, pricing is based on the scope of work, ensuring you receive a package that aligns with your goals and budget.
Q How should someone approach you about working together?
You can fill out the form via the website ⋒ zanacreative.com.au/work-with-zana
Q Who is a creative you admire?
The first creative that popped into my head was Alisha from instagram.com/demiurge.studio/ she took photos for one of my clients (Muse by Gaia product packaging) and it solidified how crafting a stunning, intentional, and cohesive brand requires teamwork with aligned creatives.
Q Oh! and… how do you stay creative?
I stay creative by embracing moments of exploration and stillness—traveling to new places, finding cute coffee shops, and allowing myself the space to simply be.
This member profile was originally published in February 2025.