Alexa Sibberson

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Alexa Sibberson

Copywriter / Retail Enthusiast

Columbus, OH

www.alexasibberson.com
instagram @alexasibberson
linkedin

 

WHAT DO YOU DO?

All those words you see on websites, social media, packaging or advertising, or hear on commercials? I write those!

But being a copywriter is about so much more than just stringing words together. I help each client consider what the bigger picture is. It's easy to come up with a quippy headline, but it's not so easy to make an emotional connection that drives loyalty.

Within all that copy you see when you pick up a package or stop by your favorite store is an opportunity to create meaningful relationships. That's where I come in. We'll get to the root of your brand and bring it to life through copy.

Words are cool and all, but let's make them work a little harder.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

When I graduated from Ohio State University in 2013 with a degree in English Literature and Popular Culture Studies, I really had no idea what I was going to do. I was working on the sales floor of my local lululemon when I was presented with the opportunity to write our location's bi-weekly email blasts. It sounds like a small task, but it totally changed my life. It was there that I realized there is an actual human writing all the words we're constantly bombarded with.

Soon after that, I landed my first copywriting job at Zulily, and it's been a retail whirlwind ever since. I've worked for iconic, established brands like Abercrombie & Fitch and Victoria's Secret, and helped startups like Green Growth Brands take off. I love retail, and I love to stay busy, so freelancing in Columbus—one of the country's biggest retail hubs—seemed like a total no-brainer.

 

How do you stand out in your field?

Thanks to my retail background, I've learned the importance of being fast and agile without sacrificing quality. I bring a relevant, trendy point of view to everything I write, and I always put the brand first. Because of these things, I find it effortless to take on many different voices and roles for each brand I work on. From product descriptions and social media posts to content strategy and brand guidelines, I thrive with variety and am able to adapt to almost any clients' needs.

 

WHAT ARE YOU WORKING ON RIGHT NOW?

Currently, I'm focusing my energy on managing the copy for a new CBD beauty brand. From creating content calendars to executing daily social posts and emails, it's super exciting to watch a new brand take off.

Similarly, I'm helping a new local yoga studio develop brand guidelines and social media strategies to grow and engage a broader following.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?

Less is more.

We know people don't love to read, so why give them something they have to labor over when we can get to the point quickly and easily. As a copywriter, I think it's really important to have a visual eye to meaningfully bring your concept to life.

Recently, I named a collection of skin care products for Seventh Sense Botanical Therapy, which showcases the work that copy can do quickly in the right context.

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WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I wish I had more time to dedicate to developing my graphic design skills. As I mentioned above, I think its absolutely invaluable for copywriters to be able to influence the visual manifestation of the messaging, and the more I can do to bring my concepts to life visually, the more effective they will be in the end.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Transitioning from full-time, in-house work to freelancing is scary! I wish someone could tell me that it's all going to work out, but the fear of the unknown is definitely something that makes me stand in my own way.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I wish you could hire a chef for $20 an hour! Day-to-day, I really love the work I do, and I would probably spend that money on someone to help me with stuff around the house that cut into me either enjoying my work or enjoying my free time.

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

I was just looking at an old yearbook the other day, and found my senior award for Best Writer. I would tell 18-year-old me to embrace that! At the time, it didn't seem as cool as Class Clown or Best Eyes, but I bet it's landed me a lot farther in life than any of those other awards.

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IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would really love to educate myself more on the business side of marketing. While I have a creative brain, I understand the importance of the dichotomy—and the more information I can use to make my work more effective, the better!

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

Copywriting, Content Strategy, Brand Development

I'm looking to build up a variety of clients with needs from simple, cut-and-dry copywriting to social media strategy and tone and voice guidelines.

 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I love creating copy for brands that are already well established, but I also love helping up-and-coming brands find their voice. My heart is in retail, but I'm ready to take on some new industries (travel, health and wellness, food, etc.) so let's do something new together!

 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

My hourly rate starts at $60, but I also like to work on a retainer or project basis, starting at $150.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Shoot me an email with a little bit of personal/business background and what you're looking for. Bonus points for cute dog pics.

 

HOW DO YOU STAY CREATIVE?

Consume more than I create.


This member profile was originally published in September 2019.