Amy Demas
Amy Demas
Creative Director / Brand Builder
Los Angeles, CA
www.adandcompany.com
instagram @adandco_
pinterest
WHAT DO YOU DO?
“I help brands define who they are and how they show up in the world by creating at the intersection of style, story and culture.”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
NYC >Art School > Magazine Publishing >Advertising and Commercials>Brand Building>Creative Direction and Design for Fashion, Retail, Beauty, Health and Wellness brands.
How do you stand out in your field?
I'm known for making dusty brands relevant and helping founder led emerging brands build branded businesses.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I love to elevate mass brands and bring new art direction perspectives to the everyday things. Brand work is about bringing a specific brand vision to life for their particular consumer with current trend, style and culture top of mind. I lean toward bolder graphic statements but I design for the brand, so my style ranges with the strategic goals of each client and project.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I would love to focus in more on the my branding workshops for entrepreneurs launching their own businesses. I have learned so much along the way and I have so much knowledge that I can share. I have not had time to lead my workshop for a while but hope to create one in the near future because helping young entrepreneurs bring their vision to life is incredibly rewarding for me.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Tight deadlines without the room for deeper creative exploration. Our world moves fast, social media and immediacy has changed everything and often the best work comes when you take the time to explore possibilities.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Organize my insane pile of post its.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
You can find a way through the bumps and that the bumps are part of the ride. They are actually the most important part of the ride.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Sustainable Business Practices and a deep dive into re-thinking plastic packaging. We gotta get out of plastics.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Brand Evolutions, Campaigns, Lookbooks, Creative Strategy, and Brand Strategy for style driven brands. I'd love to help a start-up build their brand.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
A brand evolution for an emerging brand that is scaling or looking to scale. When its time to up level brand marketing and creative is when I get really excited to roll up my sleeves and dig in.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email me and tell me about your goals and I'll work through the rest with you.
HOW DO YOU STAY CREATIVE?
Wanderlust.
This member profile was originally published in September 2020.