Andrea Pascual
Brand Strategist / Graphic Designer / Fashion Designer
Toronto, ON
Q What do you do?
“I’m the founder and designer of Fever Pitch Foundry (my branding and design studio), and ANDREA PASCUAL (my namesake fashion brand).”
As Fever Pitch Foundry, I build brands for conscious, creative entrepreneurs through strategic branding and design. I tell compelling stories through unique visuals, and I champion the entrepreneurs I work with because their stories deserve to be told.
As ANDREA PASCUAL, I design and create leather goods and apparel for my fashion community of cultural disruptors.
Q What steps did you take to get to where you are now?
I’ve always known I would take a creative path.
I studied Graphic Design at OCAD University in Toronto. I also studied Accessories Design (Footwear and Handbags) at The Fashion Institute of Technology in New York.
For several years, I was a part-time freelance graphic designer and fashion designer while working full-time office jobs.
In 2020, a lot changed in the world. I went full-time freelance.
This year, I officially launched Fever Pitch Foundry. I focus on brand strategy and design because too many entrepreneurs want compelling brands but have no idea that brand strategy is necessary to complete the branding process. We can’t build effective brands without it!
I continue to design for my namesake fashion label, ANDREA PASCUAL, on the weekends.
Q How do you stand out in your field?
As a brand strategist and designer, my goal is to make my clients stand out — not me! My strategy and design is always customized to their unique brand and story.
As a creative professional, I stand out by sharing MY point of view. I use my knowledge in art, fashion, and graphic design, (along with my life experience and work experience) to inform and craft my work.
I also stand out because I love to share stories in the form of quirky, personal, handwritten notes and doodles. Have you met a designer who’s done that before?
Q What are you working on right now?
I’m gearing up for 2022!
I just launched my new Fever Pitch Foundry services menu, and I’m working on creating web templates that I aim to launch in the new year.
I also have new items for my fashion brand launching soon.
Q What’s your style?
Fever Pitch Foundry: Bold, colourful, edgy. I love to mix analog art elements with my graphic design work. I also love experimental typography.
ANDREA PASCUAL: Quality, contemporary, bold, for the people!
Q Out of all your slashies, which one do you wish you could do more often?
I’d love to participate in more art shows. I also wish I could spend more time doing hand-lettering projects and sewing conceptual fashion pieces.
Q What is frustrating you right now?
I love social media, but I’m frustrated with having to keep up with it regularly.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Lead generation, blogging, and SEO!
Q What do you wish you could have told yourself, when, and why?
A note to the younger me: Get help, hire a coach, or work with a mentor. Chill out a little! Love yourself. Believe in your vision. Your persistence will eventually pay off.
Q If you could talk to an expert to gain more insight on something, what would it be about?
All things money! I want to learn how to build wealth and invest wisely.
Q What kind of opportunities/projects are you looking for?
As Fever PItch Foundry, I’m looking to work with conscious entrepreneurs who are passionate about their businesses. My dream clients are women founders, hotels, restaurants, cannabis brands, cultural events, and musical artists.
Q Describe your ideal job/client/collaboration.
The best kind of project is when my collaborators respect my time, process, price and expertise.
Q: What is your rate?
Branding SOS Workshop: $500
Launch Your Brand in 3 Days VIP Service: $3,333
Deluxe Brand Strategy + Design Service: Starts at $5,555.
Please contact me for a custom quote.
Q How should someone approach you about working together?
Please email me at andrea@feverpitchfoundry.com
Q Who is a creative you admire?
I'm inspired by the work of:
Rafael Serra
Donald Robertson
Liana Finck
Andy Dixon
Q Oh! and… how do you stay creative?
Reading. Yoga. Doodling. Laughing. Listening to music. Making art.
This member profile was originally published in December 2021.