Ariadna Giménez
Graphic Designer / Interior Designer / Framer Design / 3D Visualization
Barcelona, ESP
www.ariadnagimenezv06vtwut.contra.com
instagram @ariadna__gimenez
behance
pinterest
Q What do you do?
“I’m a multihyphenate designer specializing in visual design, interior design, 3D visualization, and Framer design.”
My work spans creating meaningful spaces, both digital and physical, blending natural and holistic elements with cutting-edge design techniques. I also lead creative projects, craft strong brand identities, and explore innovative tools like AI to streamline and elevate the design process. My goal? To create experiences that connect deeply and leave a lasting impact.
Q What steps did you take to get to where you are now?
I was never particularly inclined toward the arts as a child, but everything changed when I became a teenager. At that time, I developed a deep and special connection with my grandfather, who was an artist. He had a way of seeing the world that fascinated me, and his influence, combined with the breathtaking beauty of where we’re from—Terra Alta, a region that has inspired countless artists before—sparked something in me.
When I was 17, I decided to pursue Fine Arts. I left home and went to the UK to study. It felt like the right place to explore this newfound connection to creativity. However, after a year, I realized I wanted something more. Fine art was an incredibly cathartic period for me, where I poured all my feelings into canvases, but I started to see that my creative journey wasn’t just about expressing myself. I was drawn to understanding others—how we communicate, what a brand can say, how design shapes the world.
So, I switched to graphic design. This shift felt like moving one step forward. My course was very open, and I naturally began gravitating toward spatial design. It was about creating experiences beyond the page or screen. Eventually, this path led me to study a master’s in advanced architecture, where I could combine my love for space, design, and storytelling.
Looking back, it’s been a journey of discovery—starting with introspection and evolving into a desire to create meaning and connection for others through design.
Q How do you stand out in your field?
I stand out in my field by blending a multidisciplinary approach with a deeply personal connection to my work. My journey—from fine arts to graphic design, spatial design, and advanced architecture—has shaped my ability to create holistic, meaningful designs that bridge the gap between aesthetics and functionality.
What sets me apart is my ability to combine traditional craftsmanship with cutting-edge tools like AI and 3D visualization. I don’t just design spaces or visuals; I create experiences that tell stories, evoke emotions, and connect with people on a deeper level.
My roots in Terra Alta also give me a unique perspective. Growing up in a region known for its natural beauty and artistic inspiration instilled in me a love for blending the raw and the refined, the ancient and the contemporary—values that are at the heart of my work.
Finally, my passion for slow, intentional living and reconnecting with nature is reflected in every project I take on. Whether it’s designing a wellness space, crafting a visual identity, or building a digital experience, I aim to create something that feels timeless, grounded, and human.
Q What are you working on right now?
Right now, I’m in the thick of some really exciting projects that reflect everything I love about design and creativity. With Khoba, I’m pouring my heart into crafting spaces that feel like sanctuaries—timeless, grounded, and deeply connected to nature and history. I’m also diving into a personal app project centered around wellness, which feels like a natural extension of my passion for creating meaningful connections. On top of that, my freelance career has me working on a mix of AI visualization, graphic design, and Framer projects—each one bringing something fresh to the table. It’s a wild, rewarding season where everything I’m doing feels like a step closer to the vision I’ve always had for my work.
Q What’s your style?
My style is all about blending contrasts—primitive yet futuristic, raw yet refined. I draw from the beauty of nature, the depth of history, and the possibilities of innovation to create designs that feel grounded yet forward-thinking. I believe in simplicity with intention, spaces and visuals that breathe, and a sense of connection that lingers.
A project that perfectly represents this is Khoba. It’s deeply tied to my roots in Terra Alta, where the raw, earthy landscapes inspire every detail. The spaces and concepts I’m building with Khoba reflect my love for natural materials, holistic living, and timeless design while pushing the boundaries of what’s possible. It’s not just about aesthetics—it’s about creating something that resonates on a deeper, almost instinctual level.
Q Out of all your slashies, which one do you wish you could do more often?
If I could focus more on one thing, it would be creating real, tangible spaces through Khoba—bringing the concepts of Primitive Futures to life. There’s something magical about designing environments that feel like sanctuaries, where people can slow down, reconnect, and find inspiration. While I love the variety of what I do, diving deeper into architecture and interior design would allow me to fully realize my vision of blending nature, history, and innovation into spaces that truly resonate. It’s where my heart lies, and I’d love to dedicate more time to making it a reality.
Q What is frustrating you right now?
What’s really frustrating me right now is not always finding the right clients for me. Don’t get me wrong—I have amazing clients, and I genuinely love working with them. But none of them feel 100% aligned with my vision or style. I’m craving that perfect collaboration where our ideas and values just click, where the work feels as seamless and inspiring as my personal projects. It’s not about quantity—I’ve got plenty of work—but finding that one client or project that feels like it was made for me. That’s the part I’m still searching for.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
If I could hire someone for $20/hour, I’d have them handle the heavy lifting in the execution phase—the repetitive tasks that are essential but don’t necessarily need my creative input. For me, the creative process breaks down into something like 20% idea generation, 20% planning and research, 50% execution, and 10% review and iteration. While execution takes the most time, the idea and planning phases are what really set the tone and direction, and that’s where I’d want to focus. Hiring someone to handle the more time-consuming parts of execution would free me up to dive deeper into the 20% that sparks the vision and makes everything else fall into place.
Q What do you wish you could have told yourself, when, and why?
Sometimes I think about how different things might have been if I had told my younger self to dive straight into architecture. Instead of going through the whole roller coaster of fine art, graphic design, and then finally a master’s in advanced architecture, I could have just gone for it and worked toward becoming a certified architect right away. But honestly, that journey—though winding—has shaped me in ways I wouldn’t trade for anything.
Every step along the way added depth to my perspective and made my profile more dynamic and unique. I wouldn’t be the person or designer I am today without those experiences. So, if I could step into a time machine, I’d probably just tell myself to keep going, work hard, and stay curious. It’s cliché, sure, but it’s true. Every twist and turn has its purpose, even if you can’t see it in the moment.
Q If you could talk to an expert to gain more insight on something, what would it be about?
If I could talk to an expert, I’d want to dive deep into how to capitalize on my ideas. I always feel like the ideas are there—strong, creative, and full of potential—but where I sometimes get stuck is figuring out how to sell them, scale them, or reach a broader network. I’d love to learn more about strategy, marketing, and building connections to turn those ideas into impactful, tangible outcomes. It’s not just about creating; it’s about making sure the right people see the value in what you’re offering. That’s the insight I’d be looking for.
Q What kind of opportunities/projects are you looking for?
I’m looking for opportunities in interior and spatial design, architectural visualization, Framer website design, and graphic design. But more than just ticking those boxes, I want to work on projects that feel aligned—where the focus is on wellness, sustainability, or meaningful storytelling. I’m drawn to work that goes deeper, where the designs aren’t just beautiful but have a soul, a purpose, and leave a lasting impact.
Q Describe your ideal job/client/collaboration.
My ideal client or collaboration feels effortless—like we’re speaking the same metaphorical language. There’s a natural flow, where we align on values, aesthetics, and the overall vision. It’s the kind of partnership where ideas click, decisions feel mutual, and the process is as enjoyable as the outcome.
It’s like baking the perfect cake: everything blends just right, it rises beautifully, and the result is soft, spongey, and completely satisfying. That’s the energy I strive for—a collaboration where the journey and the end product are equally rewarding.
Q: What is your rate?
AI-Generated Visualizations: $50/hour
Graphic Design: $75/hour
Framer Website Design & Development: $75/hour
Realistic 3D Visualization for Interior Design & Architecture: $75/hour
Creative Direction: $85/hour
These rates reflect the expertise and value I bring to each project. I also offer package deals for larger collaborations and am open to discussing discounted rates for solopreneurs or non-profits, especially if the project aligns with my values like wellness or sustainability. Let’s create something amazing together!
Q How should someone approach you about working together?
Through my website. I’d like the intro to include the project scope, any initial ideas or references, and, if possible, the budget range. Bonus points for a lighthearted touch, like a creative or inspiring GIF—it sets the tone for a fun collaboration!
Q Who is a creative you admire?
I highly recommend Aaron (also known as CZY or 2CZY), my partner in Khoba. His visionary approach and passion for futuristic styles are truly inspiring. While our styles differ, I deeply admire his drive and creativity. Working together, we find common ground and push the boundaries of design.
Q Oh! and… how do you stay creative?
Family, my roots, nature, travel, and architecture.
This member profile was originally published in December 2024.