Ashley Taylor
Ashley Taylor
Digital Marketing / Brand Strategist
West Palm Beach, Fl
www.citizenyard.com
instagram @citizenyard
WHAT DO YOU DO?
“Citizen Yard is a brand impact coaching platform helping small businesses use their companies as a force for good.”
I'm a recovering marketer who helps purpose driven businesses create true social and environmental impact in their companies through the example set by B Corp. I focus on helping small businesses and start ups bake the values set by B Corp into the DNA of their company and coach them through the B Corp certification process.
Our services cater to:
Small business owners
Solopreneurs
Impact evangelists
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
My love for championing mission-driven brands was a very happy accident. I knew building impact and culture was where I wanted to center my energy but it took me a while to figure out exactly how to get there and translate that to my clients. Then I stumbled upon B Corp Certification and began researching it for my own company. During the process I realized there's a lack of help for small businesses pursuing this route as well as just advocacy in general. So I decided to begin building those resources myself. I very quickly went deep down the B Corp rabbit hole and have been studying it intensely since summer 2020. I rebranded & repositioned my company to pursue this new direction in fall 2021 and have dedicated every fiber of myself to it ever since.
I'm also very proud to announce that of December 2021, Citizen Yard is officially a Certified B Corp!
How do you stand out in your field?
B Corp and mission-driven business is a fairly new field. The army of consultants advocating for this new form of business is small but the demand for ethical forms of capitalism is real and growing! I stand out by catering exclusively to smaller companies and equipping them with everything they need to transform their business into one that takes its entire impact on the world into account.
WHAT ARE YOU WORKING ON RIGHT NOW?
Right now I'm working on perfecting and finishing my offerings. I'm tweaking my B Corp consulting processes, wrapping up a course and will soon move into a one-of-a-kind guide for business owners moving into the social & environmental impact space.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My perspective is to really advocate for small brands with big noble ideas. I believe small business owners & entrepreneurs have the ability to influence social, environmental, political and economic policy. And we do that by building purposeful, ethical businesses that create really awesome products & services for their customers.
My approach to both my business and that of my clients is to plan & play for the long-term game. I believe in holistic strategies built on a strong foundation.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I want to work more with brands from the ground up. I want to help them do everything from creating impactful processes & systems which in turn build an amazing brand strategy. In the future, I hope to get in the field and create a branch of the company exclusively focused on telling the stories of these world changing companies.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I sometimes wish I could just clone myself.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
A wellness coach/chef/masseuse. I'm sure that would cost way more than $20 a day but if someone could follow me around feeding me healthy meals and massaging my shoulders, I would be a very happy lady!
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
When I was younger I had a huge case of imposter syndrome in everything I did career-wise. I wish I had stopped listening to it earlier because once I did my life changed for the better in every way.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Jimmy Chin & his wife Elizabeth Chai Vasarhelyi. I just want to watch them work.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
If you're a business who wants to do more good with their business and tell your impact story, I'm your girl. It doesn't matter what industry you're in or how deep you want to go into applying impact, you can simply be wanting to dip your toes in the impact pool. But if you want to use your business as a force for good, I'm here to help.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal client from start to finish involves discovering opportunities where they can better their processes & systems to incorporate B Corp best practices. We go through the process of getting them B Corp certified together. Then we take everything we've done and weave that into their brand strategy to communicate/amplify their mission both internally and externally.
As for collaborators, I'm always looking for like-minded folks to work on awesome, world changing projects with. I play well in the sandbox and truly believe collaboration is the healthier sibling to competition.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
I'm rolling out services and products to fit most budgets. These are currently in an evolving state so check out my website to see all current offerings, pricing and promotions.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Shoot me an email at ashley@citizenyard.com. Be sure to mention ilovecreatives in the subject line to know who sent you!
HOW DO YOU STAY CREATIVE?
By getting lost.
This member profile was originally published in May 2020, updated in December 2021.