Azhaa Cosho
Azhaa Cosho
Copywriter, Media + Content, Visual branding *muse
San Diego, CA
beautyasrebellion.wordpress.com
instagram @wecravebeauty.sensualartmedia
twitter @we_crave_beauty
pinterest @wecravebeauty
WHAT DO YOU DO?
“I help women entrepreneurs and creatives make their brand and business sustainable and marketplace-relevant so her vision + services reflect the actual needs of her audience and her marketing shows (not tells) them: ‘yes, dear, this is for you!’”
We go deep to explore your niche, because digging up, polishing off, and boldly presenting your unique value positions your offer as the treasure it is. And you learn to build and nurture the relationships necessary to meet your goal of being an artfully satisfied and soulfully satisfying business-woman.
But if you disbelieve business is all about that satisfaction, success, and peace for those involved (for you and your customer | client | audience | investor) and can't imagine the fun involved in it... then I'm certainly not the Taurus consultant for you
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
(late 80s-2003)
i was a fashion + design magazine junkie
i would follow editorial campaigns from
season to season like a loving fangirl reads
every single article featuring her favorite k-pop
heartthrob
i couldn't get enough
(1999-2002, 2014-2016)
i traveled to thrift shops and scoured estate sales collecting unique vintage pieces (60s-80s) and sold on eBay and etsy
(2002-2009)
i studied fashion design which introduced me to the world
of styling, whose fluidity i found way more appealing. after a few years of assisting and freelancing in NYC i stepped out of the
circus ring of "city life," and gave everything away to explore
latin america
(2012-2017)
in a town called Taxco i apprenticed in a jeweler's studio and began making symbolic brass and copper adornment. in 2014 i returned to my native California and learned to market and sell my pieces online and off
and now--
since my freelance assistant days i've consulted dozens
of women in the growth of their creative businesses. in the fields of the fashion hospitality travel art and antiques and e-commerce
my insights, ideas, and assertive moves are for the ambitious ones, non-nervous types. doing things for results we can see
and measure means a lot to me. dreaming is fun and vital,
but boring without due action to back it up.
i love infusing art beauty and individuality into all aspects
of my business expression. and encouraging women to do
the same in their artistic and commercial efforts. it's time
nilofer merchant and her mission of social era "onlyness"
makes my heart sing out
so ask yourself this; if the future is female, what does that mean for (your) business? as a woman what are you bringing to the
table that will right the wrong of centuries past
and how do you desire to step into that future,
into your brave act of contributing to a more organic whole
here + now?
let's find that out together, shall we?
How do you stand out in your field?
I boldly try, experiment, and mix the things all up. Without fear, second-guessing, comparison, judgment, or trepidation
I keep my heart open to the beautiful possibilities even
when the circumstances today seem dull and unchangeable
and I truly enjoy working with others in a manner that's intimate
real and healthy for the heart
WHAT ARE YOU WORKING ON RIGHT NOW?
In 2019 i've got three Big Things looming on the horizon
1. i'm enthusiastically reaching out to other bold creatives
(email me, folks!) to nourish my network
i'm all about flipping my solo freelancer life into a more robust, collaborative, inspiring, and colleague-centric one
2. i'm offering my branding | positioning | marketing services
as in bite size pac's, easy to undertake processes of polish:
a mini-journey of self-discovery with art + business
as your path to self-realization and deep work satisfaction
3. I’m no longer shy about my digital art
I’m promoting my work with the intent to share the strange, bewildering vision of beauty woven in the pixels of my collaged imagery
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
"intimacy over information"
it's artful helpings of heart-centered expression
rather than a boring overload of technique, how-to, pointless
words and empty theory
*life is more than...
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Constructing wondrous worlds of imagery and visuals
WHAT IS FRUSTRATING YOU RIGHT NOW?
not much
i'm in a good place--slow and steady makes me forget to race
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
She could organize digital files, create super-rigorous media libraries, help edit articles, take pictures of pattern designs and upload them to my design shops-
all the creative administration behind the machine.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
In July of 2009--
I would have told myself to kiss the guy, and make him stay
using 1,000 and 1 hugs to melt his doubt and fire up his mind
(secret) longing for love + life (and me)...
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I would like to hear of all the frustrations their clients have, what they offer to help solve them, and how often those clients stick with their business mind-set shift, using the new tools they've been
given.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Ones that zoom beyond the ordinary
any initiative where creative business folks and entrepreneurs
are all about using life as a way to dream into existence what must be
whatever it is to make our world more about Beauty, less about
the stupidity of our near-past
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
Clients + collaborators :: bold and unafraid
experimental and self assured .. unrelenting and joyful in expression
Job :: complex, multilayered, calls for cohesion across many different facets, based on rhyme and reason, a challenge and
delight to my artistic senses.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Hourly :: $32
Project :: mini endeavor $268
(3-6 day turn around)
creative foundations $422
(13 days to 21 days turn around)
a revamp rebrand restructure refocus $880+
(in 1 month)
full-on start to finish--seed to blossoming flower $2,220+
(in 3 months)
WHO IS A CREATIVE THAT HAS HELPED YOU ELEVATE YOUR WORK?
Tara gentile (creative business strategist)
Lorna bevan (intuitive astrologer)
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
email me:
Scope/ The highlight moment of your week/month/year so far/ an image or 2 of the *(proposed) feeling of your project
and // or 3 words to that effect
HOW DO YOU STAY CREATIVE?
Breezing through life attuned to all
This member profile was originally published in February 2019.