Bill Aitchison
Bill Aitchison
Creative Director / Art Director / Creative Consultant
Los Angeles, CA
www.billaitchison.com
twitter @billaitchison
instagram @bacreative
linkedin
pinterest
WHAT DO YOU DO?
“I am a creative director/marketing consultant who works with companies and their marketing partners to concept, create and produce meaningful products and narratives in broadcast, mobile, print, social and web.”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I studied commercial art in high school, continued my education at the School of Visual Arts in NYC and continue to further my education in this ever evolving world.I try to learn something new everyday. Either related to my profession or something that we improve me in someway.
How do you stand out in your field?
By being very collaborative and mentoring others to do the best work they / we can.
WHAT ARE YOU WORKING ON RIGHT NOW?
A rebrand for an author/activist/advisor which includes a wordmark, favicons, sub brand identifies, brand style guide, online videos, downloadable white papers, website, etc. Two brand identities; one for an electric bike company the other for a pain management specialist.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I like to create marketing messaging that communicates simply (but creatively) whether they be in print, broadcast or digital. A good idea communicates over multiple silos.
Here are a few examples:
http://www.billaitchison.com/#/hawthorne/ http://www.billaitchison.com/#/directv-sundayticket/
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Advertising/Marketing, specifically in the creative area.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Currently the pandemic. But to get specific to myself looking for new business. Feel there is never enough time. But I think the two are presently related.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Curious as to way $20/hr. If its something I really needed help with I would be willing to pay more. That being said, someone to focus on new business development.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Don't take life so seriously. Loosen up more. When I was younger and starting out I got so stressed out about work and life in general. Time and age has changed that thank god :)
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Social media. Still expanding my knowledge.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Where I get to be creative and work with fun, interesting and collaborative people.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
Fun, interesting and collaborative people. We are in it together. I'm here to help my clients not to hinder them or their companies.
HOW DO YOU STAY CREATIVE?
Expose myself to different things (figuratively)
This member profile was originally published in March 2021.