Bryon McCartney
Bryon McCartney
Chief Idea Guy/Managing Partner
Fort Myers. FL
www.bebrilliant.com
twitter.com @brilliantbryon
Facebook
Linkedin
Instagram @brilliantbryon
WHAT DO YOU DO?
“At Be Brilliant Marketing, we start every client relationship by helping our clients bring clarity to three essential questions: who are they (and why should anyone care), what do they want (I mean, what do they really, really want), and who (specifically) are they talking to.”
We have worked with a diverse range of clients, from Global 100s to solopreneurs. We know from experience that clients who have a clear understanding of these questions tend to be more confident and convinced in how to move forward strategically and successfully.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I started my career a long time ago. I think the key to my success has been my willingness to take risks, not to be content with what I have and to continue to challenge myself. I’ve been fortunate to have worked with some of the best brands and creative minds available. I’ve always tried to learn from others, even when they didn’t know they were teaching me. The real answer to this question is that the are no ‘steps,’ you have to carve your path, know when to stay put and when to jump and be willing to commit fully to your belief that you are doing the right thing.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
In general, I don’t think anyone lacks anything, we all have our strengths and weaknesses. I think all of us have things we love to do, and we do them very well, all of us have things we can do but don’t like to do, and we all have things we shouldn’t do because we’re not good at them. What bothers me is when people get caught up in doing the things they don’t like to do and pass it off as their best work. I greatly appreciate people who only do what they love, and I aspire to be like them.
WHAT ARE YOU WORKING ON RIGHT NOW?
We are working on holiday marketing campaigns for a couple of online retail clients, we just finished a new website for an architect, and we are working on two more sites for custom home builders, we are finishing up a branding project for another client, and we have ongoing, monthly marketing plans that we execute for others. I’m happy that we stay busy and challenged.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
The older I get, the more I want to focus only on the essentials. I try to start with minimalism and reduction and see how much I can get away with. I often find myself fighting for the ‘less is more’ approach.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I’ve always been a creative, and that is what I prefer to spend most of my time being creative. As a business owner, however, I’ve learned that to grow my business, I have to give some of that day-to-day work to others. In an ideal world, I’d be brainstorming and designing all day long. Fortunately, I enjoy helping clients solve their problems as well, and that’s where a lot of my time and energy goes now.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I think the main challenge for our business is focus. I wish I could do it all, but I realize more and more that there is a real need to reduce the distractions in my life. I get frustrated when the I have to deal with things that others on my team should be able to handle.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
We are behind in getting some new content launched, so I would have that person help me with researching, writing and editing blog articles.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
If I could go back to my 20-year-old self, I would advise myself to save every penny I could. I’d g back and return every useless and frivolous thing I ever bought and put that money somewhere safe.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I’m lucky, because I have access to some very talented experts in my field whom I can turn to for advice when it’s needed, and this is something I regularly do.
What kind of opportunities/projects are you looking for?
At the moment we are working on investing a lot of effort into increasing our clients in the architecture and construction industries. We are very interested in brand development projects, and web design for these types of clients. For architects, we are also interested in helping them with project presentations.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
We are currently working with some great clients. What we love about working with them is that they trust what we say, they love what we do, and they give us the freedom to be creative and bring fresh ideas to the table.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Our Blueprint Process, which defines a client’s strategic goals, customer personas, and competitive outlook starts at $2000. This process involves a minimum of five meetings and supporting research, and we deliver a complete marketing or brand strategy, timeline and budget.
Branding and logo design/redesign projects can start as low as $3500 for logo development, and can range into six figures for complex strategic brand development projects.
Lead generation websites start at $10,000, including integrations and customizations, but they can scale into six figures for more complex sites, such as e-commerce stores.
Monthly SEO or Pay-Per-Click marketing plans start from $2500 and scale up depending on the client’s needs.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
We like to work with fun, collaborative people who are serious about reaching their goals. If you are ready to Be Brilliant, call us at 239-851-5190 or email info@bebrilliant.com and introduce yourself. We’ll want to know what your current challenges are and what your expectations are for fixing them.
HOW DO YOU STAY CREATIVE?
Ask, listen, learn, do!
This member profile was originally published in October 2017.