Caitlin Christensen
Founder / Creative / SEO Coach
Anywhere
creativeseocoach.com
instagram @creative_seo_coach
Facebook
TikTok
Q What do you do?
“I’m the driving force behind Creative SEO Coach, a blend of analytic SEO prowess and creative design solutions.”
Think of it as SEO with a twist, served up in a more efficient, impactful, and, dare I say, stylish way.
We specialize in SEO for creative businesses, that want to rank number 1 on search engines.
Q What steps did you take to get to where you are now?
Ever watched those romcoms with sharp, successful businesswomen and thought, 'That's going to be me someday'? Well, that was me as a young dreamer, and here's how I turned that dream into my reality.
I always had this vision of myself as a city-slicker businesswoman, and my first big break came with a job at Women's Health and Men's Health magazines. It was just like you'd imagine – glamorous, exciting, and filled with perks. But even amid all that excitement, there was a little voice in my head, a whisper really, that kept nudging me towards something bigger – my own business.
After a few bumps and valuable lessons, I took the plunge and started my own design business. It was a rollercoaster, no doubt, but I held on tight and rode it all the way to a six-figure success. And it was during this time, working in the industry, that I had my 'aha' moment.
I noticed a gap in the market: specialized SEO services tailored for creative small businesses. That's when the idea for Creative SEO Coach struck me, clear as day. I spent the next 72 hours locked in a room, pouring every ounce of my passion and expertise into creating the business from the ground up.
Since its inception, Creative SEO Coach hasn't just succeeded; it has thrived. It's become a guiding force for creative businesses looking to boost their online presence. For me, it's not just about being successful in business. It's about listening to that inner voice, embracing the unknown, and ultimately, shaping the digital marketing landscape in my own unique way.
Q How do you stand out in your field?
In the vast and often convoluted world of SEO, I took a bold step to stand out: I niched down, and I mean really niched down. My focus? Creatives. Specifically, I targeted users of the Showit platform, a favorite among creative professionals. This wasn't just a shot in the dark; it was a strategic move to serve a community I knew could benefit most from my expertise.
But that's not all. I took a hard look at the existing SEO service landscape and realized something crucial – a lot of what was out there felt like daylight robbery. I wasn't going to play that game. Instead, I revamped my services from the ground up. My goal was simple yet ambitious: create effective, result-driven packages that deliver tangible outcomes swiftly. I wanted my clients' success stories to be the megaphone for my business.
By honing in on a specific market and overhauling the traditional SEO service model, I've carved out a unique spot for Creative SEO Coach. It's not just about being different; it's about being relevant, reliable, and remarkably effective.
Q What are you working on right now?
Right now, my days are buzzing with excitement and innovation. At the heart of it all is my commitment to constantly improving my services. I'm thrilled to be working on an upcoming SEO course, which I believe will be a game-changer for many creative professionals. This course is designed to demystify SEO and provide actionable, effective strategies tailored for those in creative fields.
Simultaneously, I'm diving deep into the ever-evolving world of SEO. The landscape is changing rapidly, and staying ahead means being a perpetual student. So, I'm dedicating significant time to training and learning, absorbing the latest trends, algorithms, and techniques..
Q What’s your style?
My style can be summed up in three words: clean, simple, and effective.
In my business, design is not just an afterthought; it's an integral part of the entire SEO process. I firmly believe that a well-optimized website doesn't have to sacrifice its aesthetic appeal. Unlike typical SEO agencies that might boost your site's performance but leave its design lacking, I ensure that every aspect of my work is finely tuned to both serve and please the user.
For me, a project that perfectly represents this philosophy is this complete website overhaul for a wedding photographer. In this project, every element was meticulously crafted to balance optimization with a visually stunning design.
Q Out of all your slashies, which one do you wish you could do more often?
I really love mixing design with SEO. It's like being both an artist and a detective – making things look good and figuring out how to get them noticed. This combo keeps my work exciting and unique, and I'm all about exploring new ways to make it even better.
Q What is frustrating you right now?
Social Media
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Virtual Assistant and Social Media Manager
Q What do you wish you could have told yourself, when, and why?
If I could step back in time, I'd have a heart-to-heart with my younger self, probably right at the moment when I was about to dive headfirst into my entrepreneurial journey. I'd say, 'Hey, slow down a bit. You don't have to do everything yourself. It's okay to seek help and collaborate.
I'd stress the importance of working on confidence and mindset first. It's like setting the foundations before building a house. Confidence isn’t just about feeling good; it’s about being resilient, taking risks, and bouncing back from setbacks.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Hmm probably someone to help handle the money side of things.
Q What kind of opportunities/projects are you looking for?
I already have a few great businesses that white-list my SEO services so probably expand on this.
Q Describe your ideal job/client/collaboration.
Ideal client is a business that will really respond well to SEO Marketing. Such as local businesses, photographers, boutique store owners, event planners etc.
Working with them is rewarding because the impact is immediate and significant. It's all about seeing their business grow and thrive quickly thanks to effective SEO strategies.
Q What is your rate?
Free 20-Minute Strategy Call: This is a no-cost way to start. We'll discuss your needs and see how I can help.
SEO Course: Perfect for DIYers looking to boost their SEO game.
Blogging SEO Course: Tailored for bloggers, this course offers strategies to enhance your blog's SEO.
7-Day Intensive Service: Priced at $1,800, this is a deep dive into optimizing your site quickly and effectively.
SEO Web Design: Starts at $4,200. The price adjusts based on the complexity and size of the project.
Q How should someone approach you about working together?
Fill out form on Creative SEO Coach website.
Q Who is a creative you admire?
Laura Higgins - The Next Level Club - Business Coach
Q Oh! and… how do you stay creative?
Find other Creative people.
This member profile was originally published in December 2023