Carly Brand
Q What do you do?
“Simply, I write words.”
Elaborately, I develop clear and clever brand strategy and tone of voice guides to give those words meaning. It's copy that makes your audience want to click their mouse (and makes you spit out your coffee.)
Q What steps did you take to get to where you are now?
Copywriting at both agency and in-house organizations (ever heard of a guy called frank body? Yep, that was me.) A lot of late nights. Even more coffee.
Q How do you stand out in your field?
I develop a character for the copy (and the client). Because truth bomb: all copy has a personality, whether it's intentional or not.
Q What are you working on right now?
CBD supplements. Bamboo packaging. Hard seltzer. Inner peace.
Q What’s your style?
Bold, witty, creative & clever copy. Less words. More oomph.
Q Out of all your slashies, which one do you wish you could do more often?
Business development. I've dedicated so much of my time to other people, I'm always working on saving a slice of the pie for myself.
Q What is frustrating you right now?
Instagram. It’s more unpredictable than my neighbour's cat. Which is saying something.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
My accounting. Because words are fun, but numbers are scary.
Q What do you wish you could have told yourself, when, and why?
Set firm boundaries. Work finishes at 5? Then clock off at 5. (Oh, and to start freelancing a heck of a lot earlier.)
Q If you could talk to an expert to gain more insight on something, what would it be about?
A horticulturist, to ask why my fiddle-leaf figs keep dying.
Q What kind of opportunities/projects are you looking for?
Creative campaigns across billboards, scripting, social. Tone of voice development. Website copywriting.
Q Describe your ideal job/client/collaboration.
Like-minded folk who like to take creative risks.
Q What is your rate?
All the following is in AUD. My hourly rate is $150+GST, my date rate is $900+GST. I also have packages for bigger projects— email me to find out more.
Q How should someone approach you about working together?
Either email me at carlybrand4@gmail.com or send me a message on LinkedIn. I appreciate top line briefs inclusive of timelines, deliverables, and budget if possible. And gifs. Lots of gifs.
Q Who is a creative you admire?
Jennifer Scalzo, she's a weapon of an art director.
Q Oh! and… how do you stay creative?
Relaxing piano playlists. Also, aggressive piano playlists.
This member profile was originally published in August 2022.