Cristel Smith Agüero
Brand Strategist / Designer / Mentor & Founder of Bloom Sky Thinking & The Constellation
Melbourne, AUS / Birmingham, UK
Q What do you do?
“I create iconic brands for quirky cool conscious businesses through Brand Strategy, Mentoring & Design using my Strategic & Intuitive method.”
I download your dreamy brand vision, apply my Marketing expertise, consult mystical tools for alignment & magic and breathe it into life as Marketing Strategy, Brand Identity, Social Media & Website.
Q What steps did you take to get to where you are now?
I’ve been in Creative Marketing & Advertising for 10+ years working with global brands across Health & Beauty, FMCG, Retail, Sports, Food & Bev, Non-profit.
I then launched my own Conscious Business in 2019 as a Mindfulness Practitioner & Meditation Teacher and have been on a lifelong spiritual journey discovering incredible tools (Human Design, Akashic Records, Astrology, Tarot) for clarity, insight & creativity.
I founded and run Bloom Sky Thinking, a Creative Studio for Conscious Businesses like mine where I’ve supported hundreds of entrepreneurs to define their aligned Brand & Marketing Strategy and designed their Branding Assets.
I’m the host and founder of The Constellation a Virtual Co-working Community for Conscious Businesses where I support and mentor entrepreneurs by facilitating and hosting a schedule of Co-working sessions, Workshops & Trainings.
Q How do you stand out in your field?
Having kicked off my journey in corporate working with and for globally renowned brands & creative agencies I have briefcase loads of experience with strategic marketing frameworks for compelling branding & marketing, I’m also a true believer in the lesser discussed, harder to describe strategies of intuition & energy. I apply both lenses to my work.
Q What are you working on right now?
Currently I’m working on the Brand & Marketing Strategy for a Vedic Astrology & Ayurveda app emerging into the Western market after having success in India.
I’m also designing an Affirmation deck for a Somatic Practitioner.
Q What’s your style?
I would describe my personal style as a Latina 70s hippie who travels to the Moon on the weekends. The branding for Bloom Sky Thinking, my Creative Studio, has been heavily influenced by this vibe so represents this well. & the work I do for my clients has often been described as a balance of ethereal & earthy - which sounds like a contradiction but I think demonstrates well how, as a person & designer, I have my feet firmly planted on solid ground but my head is often in the clouds. (Maybe thank my Pisces energy for the latter?)
Q Out of all your slashies, which one do you wish you could do more often?
Coming up with unique & creative solutions for common problems experienced by my fellow creators & entrepreneurs has me waking up in the middle of the night looking for pen & paper. So my absolute dream projects are working with businesses who bring spirituality into the every day & structure into the flow. My preferred roles are Mentor & Creative Direction.
Q What is frustrating you right now?
Creating and designing amazing content and designs for clients is so damn easy and exciting for me but being consistent with mine is my biggest challenge at the moment.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Support me in being as organised with my own work as I am with client’s work e.g. repetitive admin tasks like weekly emails, managing, repurposing & scheduling content, client onboarding & template creation. Basically supporting me with the execution of my many creative projects.
Q What do you wish you could have told yourself, when, and why?
I was going to say “tell myself not to go into corporate and do your own thing from the start” - but I know that the path I took, though stressful and out of alignment at times, has brought me to where I am today and has gifted me the tools to do the more creative, purposeful and fulfilling work that I do now! (I know - mindful spirituality bae piping up)
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to learn more about automation, integration & developing custom platforms. I’m a sucker for slick & sexy experiences and I want everyone and everything in my world to be aesthetic & easy!
Q What kind of opportunities/projects are you looking for?
Looking for purposeful creative projects - if you have an idea for something, a project, a business - that has purpose and needs strategic thought & intuitive branding - I’m your gal.
Q Describe your ideal job/client/collaboration.
I’d love to mentor & design for modern mystics, wellness brands, creatives & conscious people.
& I’d love to collaborate with techy people who have the skills to create some of my weirder ideas. I love to solve problems with unexpected solutions - like combining tech with spirituality.
Q What is your rate?
My Strategy & Mentoring packages start at $250
My Branding & Website design starts at $1,200
My Virtual Co-working & Mentoring Community (The Constellation) starts at $48 p/month
the-constellation.co
Q How should someone approach you about working together?
Love to meet face to face so book a call with me cristelsmithaguero.as.me/discovery & let's chat.
Or email me at cristel@bloomskythinking.com - a bit about your project & your budget is helpful to move things quicker!
Q Who is a creative you admire?
Ayla Yuile - Podcaster, Creative Mentor & Mystic - super inspiring, combines modern & ancient methods
Dreamstruck Studio by Brittany Marie - super talented intuitive Strategist
Pearler by Katie - incredible custom websites & templates for maximalists
Q Oh! and… how do you stay creative?
I'm a systems nerd so love designing and implementing my own frameworks for flow
This member profile was originally published in March 2023