Daniela Baldwin Vega

Daniela Baldwin Vega CreativeProfile.jpg

Daniela Baldwin Vega

Social Media Manager / Nano Beauty Influencer

Newport Beach, CA

www.leo-social.com
instagram @leosocial_

 

WHAT DO YOU DO?

“I’m a social media manager that helps lifestyle and beauty brands thrive on social media platforms by creating a strong online presence that connects them with their ideal audiences. ”

I do this through an array of services such as platform + community management, content creation, and influencer relations.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I was the girl in middle school who updated her Myspace profile daily, so it’s safe to say I’ve always been obsessed with social media and the internet! I've always been determined to make a career for myself in social media in any way that I could.

I started doing social media management during my senior year of college at CU Boulder for small businesses in my college town (sko buffs!). I loved being able to help small business owners who didn’t have the time to understand social platforms on their own. After graduating I became an in house social media manager for a luxury sneaker designer and then a social media coordinator for a popular indie beauty brand.

I decided I wanted to help as many small businesses and brands as possible which has led me to pursue being a freelance social media manager and strategist.

 

How do you stand out in your field?

As a beauty/lifestyle expert and nano influencer myself, I’m able to fully understand the social media landscape from the brands, consumers, and influencers point of view. My experience on all ends of the spectrum gives me a unique perspective when it comes to social media management and all of the tasks and details that are a part of running successful social media accounts.

Daniela Baldwin Vega 1 - Daniela Baldwin Vega.png
 

WHAT ARE YOU WORKING ON RIGHT NOW?

I am currently working on creating beauty content for a number of up and coming beauty brands that are focused on growing their presence on TikTok! TikTok is a platform that is seeing insane growth so I am super excited to be helping brands find their audience there.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?

I definitely have a minimalistic style but love to incorporate different textures and pops of colors if it’s aligned with the brand I am working with. I believe that brands on social media should always look polished but relatable!

Daniela Baldwin Vega 3 - Daniela Baldwin Vega.png
 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I love experimenting with photography. I specifically enjoy taking photos of beauty products and their textures. I’ve always been so obsessed with beauty and content creation so mixing the two together and creating lifestyle photos is something I am intentionally trying to pursue more often.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

The overall direction of Instagram can be frustrating for me. The app itself is going through a lot of changes and new features are being added that I am not a fan of. However, as a social media manager you have to make the best of it, learn to pivot, and incorporate new features into your social strategy for optimal reach.

 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I would love to have help with admin work! Having someone to help me with the “behind the scenes” type of tasks such as community management, hashtag research and responding to emails would be amazing!

Daniela Baldwin Vega 4 - Daniela Baldwin Vega.png
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

I would have told myself to start sooner! While I think my corporate experience has helped me immensely, I can’t imagine where I would be in my entrepreneurial journey if I let go of my doubts and fears and started working for myself from day one. Also - I’d tell myself to CHILL OUT. In the words of Marie Forleo: Everything is “figure-outable”

 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would love to speak to a business coach that can guide me through the steps of scaling my business and generating passive income streams through things such as courses and templates.

 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I am looking for social media management opportunities with lifestyle and beauty brands that need help managing their online presence. My specialty is platform and community management so those are the opportunities I get super excited for!

Daniela Baldwin Vega 5 - Daniela Baldwin Vega.png
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

My ideal client would be a beauty or lifestyle brand that is focused on creating products that make people feel comfortable, beautiful, and confident. I specifically love working with woman-owned businesses.

 

Who is a creative that has helped you elevate your work?

Stephanie Gilbert of the Social Media CEO has been such an inspiration for me. The way she is able to communicate educational content on social media is refreshing and fun while still being packed with information.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Email me at daniela@leo-social.com.

 

HOW DO YOU STAY CREATIVE?

Pinterest. Long walks. Listening to podcasts. In that order :)

This member profile was originally published in April 2021.

Orange CountyJorge Del PinalContent Creator, Social Media, Brand/Content Strategist