Diana Shaginyan
WHAT DO YOU DO?
“I help women feel feminine in this masculine time! ”
I am a fashion designer based in sunny Los Angeles. An owner of Diana Shag design company.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I had a long trip but I know that I am half way through. I was born and raised in Moscow, Russia and I was a professional singer there. I always remember myself drawing designs during singing classes and I used to make garments for my barbie dolls. About 10 years ago I have moved here to reach my real dream- become a fashion designer.
How do you stand out in your field?
I have a unique taste which includes masculine and feminine silhouettes. Every piece is proudly made in Los Angeles and what is more I am located in Glendale, CA where you will not see that many fashions designers.
WHAT ARE YOU WORKING ON RIGHT NOW?
Right now I am recreating my designs and my goal is to be one of the sustainable brands from LA. Currently I am looking for an office space and planing to open it after the Covid-19. I want to work locally in Glendale.
Also, I am creating a psychological test for my clients and based on that test the garments will be created individually.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I have a European Chic style. Most of my designs are casual but all of them have a couture detail so you also can wear them in the evening with high heels.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I am a very creative person and whatever I create has to be esthetic pleasant for your eye. I am really good in cooking and serving it beautifully. I wish, one day I will have my cooking show where I will prepare delicious treats, wearing my designs.
Currently I am taking photography and millinery classes online.
WHAT IS FRUSTRATING YOU RIGHT NOW?
It is hard to find a good pattern maker and sewing person who understands well the garment construction.
As well as it is frustrating to market the brand nowadays.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Sew, Drape and make patterns so I could focus on creating designs. But more important someone for branding and marketing.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Don't be scared to do steps even the ones that are wrong! Do it, Try it!
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
About marketing nowadays. The fashion industry is changing now and I would like to know new and better ways to market my brand.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I’m always open for new opportunities. I would love to work with celebrities and influencers and create a style for a Music Video or for a photoshoot.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal job is creating customized designs for each client.
My client is someone who is tired to see same garments at the store and wants to wear unique designs and be unique. She loves when someone asks her where is her outfit from.
I would love to collaborate with artists or someone who can transfer the idea to reality.
In my projects, which I plan to implement in the coming years, there are many interesting ideas for collaborations. But as in any beautiful garden, the gardener has his own chosen flower. So I have an idea to make a line of clothes and accessories for Yoga. So that people who are constantly in a hurry do not want to miss their yoga class, and they need very comfortable clothes that allow them to jump into the car after class and go to a business meeting and sign a contract for a large amount. I would like to have a collaboration with the largest sportswear ever. It was yoga that once saved my life, and I want to pay tribute to this culture by giving in return the best that I can - draw, be creative, come up with designs for comfortable and stylish clothes.
If you are an artist or a sport wear designer , let’s collaborate
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Please DM me to get in contact with me!
HOW DO YOU STAY CREATIVE?
Yoga, healthy food, books, love, friends & family
This member profile was originally published in August 2020.