Emanuela Schneider
Emanuela Schneider
Social Media Manager
Austin, TX
www.marketinginteriordesigners.com
instagram @marketinginteriordesigners
linkedin
WHAT DO YOU DO?
“Tailored social media strategy and management for interior designers, architects and home furnishing brands.”
Specializing in Pinterest and Instagram marketing, our bespoke services are your route to increase brand awareness, build relationships with industry partners/ideal clients and keep your portfolio & socials up-to-date.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I graduated in journalism from the University of Texas at Austin. For a while after, I worked as a general virtual assistant for brands in various niches. When Covid hit, I decided to work with a coach to specialize in social media management. To this day, I'm grateful to the community she created, where we can bounce ideas and share social media news with colleagues in the same industry. It's an ongoing study to keep up with social media changes and algorithm updates.
P.S. I got into the design industry because I personally felt how interior design can have a positive affect on our wellbeing. I renovated (DIY style) my own home during Covid. After realizing how the environment around me had such a great impact, I decided to provide my services to interior designers and guide them into this new era of social media marketing.
How do you stand out in your field?
Designers often hire social media managers who don't know much about interior design. This often means they can't emulate the brand voice or create content targeted to their ideal clients.
But even in the same niche of social media managers for interior designers, we specialize in tailored marketing strategies for high-end home improvement brands -they'll be able to maintain their elevated brand and speak to their ideal audience in their own voice & personality.
WHAT ARE YOU WORKING ON RIGHT NOW?
In the midst of redesigning my website, increasing seo and working on projects with other brands & platforms in the industry - stay tuned!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I like a minimalist, chic style with a playful twist.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Creating graphics in Canva and working on Pinterest marketing. They're both so soothing to me.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Brands that care too much about vanity metrics and forget to connect with their current and ideal audience.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Create content for my brand and help with client engagement.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
How much time, energy and focus do we need to keep growing a social media agency?
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Networking & creating real relationships with industry partners is where it's at.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I love artful spaces...so working with a design studio like Eyeswoon would be a dream.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email emanuela@marketinginteriordesigners.com or DM @marketinginteriordesigners. There's also an intake form on our website. :)
HOW DO YOU STAY CREATIVE?
It's all about inspiration for me. It can come in the form of a podcast episode, graphic templates, or even some funky tunes!
This member profile was originally published in October 2019, Updated September 2023.