Francesca Casiraghi

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Francesca Casiraghi

Video Editor/Motion Graphics Artist

Venice Beach, CA

website
instagram: @mondobiondodigital

 

WHAT DO YOU DO?

Ciao, my name is Francesca.
I am a video editor/motion graphics artist/social media designer with 15 years of experience and an excellent eye for make up/beauty/fashion (I can’t help it, I am italian AF).

I have been working with clients as Colourpop, Milani Cosmetics, Vogue, Kay Jewelry, Tilly's, Silver Jeans, Kopari Beauty, Volaire, Sebastian Hair, Honest Beauty, Specific Beauty... among others.
I am also specialized in kinetic typography and animation in After Effects.

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WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?


I moved to Los Angeles 10 years ago (from a small village in Italy), I attended Gnomo (School of Visual FX, Hollywood) to improve my skills in After Effects. I worked very very hard for 4 months on a personal project that changed my life: it was a "video resume" animated with kinetic typography to tell the crazy story of my life (I survived a tornado... in Italy!) in a very ironic, funny and entertaining way. 

I put it on the internet and I started to get a lot of job offers. 

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HOW DO YOU STAND OUT IN YOUR FIELD?

I am curious and gifted with a strong aesthetic sense, due to my Italian heritage

WHAT ARE YOU WORKING ON RIGHT NOW?

I am permalancing for Colourpop: I am in charge of all the videos (editing/GFX/text animations)

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?

My website is the best representation of my style!

WE ALL HAVE MULTIPLE SKILLS OR WORK IN VARIOUS INDUSTRIES, WHICH ONE DO YOU WISH YOU COULD FOCUS ON MORE?


Since I'd like to focus in the beauty/make up industry I think attention to detail is crucial.  I've been told that I have an excellent eye and a particular sensibility for beauty.

WHAT IS FRUSTRATING YOU RIGHT NOW?

Finding time to re-do my website: the shoemaker's children always go barefoot

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Cleaning my house: I can't work and concentrate in a messy environment

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

Unfortunately, being a woman doing a "manly" job I often had to work harder to demonstrate my skills.

Also, being a freelance is sometimes very scary since you never know when you are going to get the next paycheck. 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

How to improve my animation skills to make movements more realistic.

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I am looking for more freelance/permalance collaborations


DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

I have been "permalancing" for Colourpop for the past 2 years and I have never met my employers: working remotely is working out amazingly and it's a win-win for both sides.

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

My daily rate is $600 but it could be negotiable if it's an ongoing project

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WHO IS A CREATIVE THAT HAS HELPED YOU ELEVATE YOUR WORK?

Alessandro Pepe is the man that told me that I was going to be the only pretty blonde girl that can write expressions in After Effects. He's still my mentor and source of inspiration.

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Budget, for sure. I don't work for cheap!

HOW DO YOU STAY CREATIVE?

Turn off my phone and look up


This member profile was originally published in February 2019.