Haley Johnson
Social Media Manager / Project Manager & Creative Operations / Planning for Creatives
Tennessee, USA
www.evergreen.social
instagram @evergreen__social
Q What do you do?
“Your customers are discovering and vetting you on social media. I help make your first impression count.”
With a decade in social media and content marketing, my secret sauce is translating your brand ethos into social-first content that converts. I fit seamlessly with your team and align your socials with your broader marketing goals, making sure influencer, paid, email, and product launches all fire in unison. Your social media should stand out as much as you do.
My portfolio spans projects in lifestyle, fashion, interiors, design, and wellness. Whether it’s launching a new product line, refreshing a feed to match an elevated rebrand, or building community through thoughtful content and engagement, I thrive on making your brand feel as good online as it does in real life.
Alongside social media, I support creative companies with project management and event support, from launches and campaigns to productions and gatherings. I help teams map out priorities, streamline workflows, and design timelines that make big ideas feel achievable.
Q What steps did you take to get to where you are now?
I started managing my first social media account at 19, while studying abroad in Lithuania, taking portraits of students and telling their stories. I never really stopped. Since then, there’s always been a roster of social accounts cluttering my phone, and I’ve been hooked on the way social can connect people to brands, ideas, and each other.
Over the years, I’ve worked in agencies, start-ups, nonprofits, and e-commerce, but the throughlines have always been the same: storytelling through social, and planning (everything, all the time). Working at agencies taught me how much I love juggling multiple creative projects. Working with visionary founders taught me how much I value being aligned with beautiful brands, cool products, and creative people.
The path hasn’t been a straight line (whose is?), but it’s taken me across the world with my camera and notebook, posting for brands all over the world. Today, I freelance under Evergreen Social, supporting lifestyle, fashion, interiors, and wellness brands with social media management, project planning, and event support. Creativity and culture are what light me up, and I thrive on being the behind-the-scenes person who makes the brand story run seamlessly.
Q How do you stand out in your field?
I believe social media isn’t just about posting content: it’s about translating a brand’s ethos into an experience people actually want to be part of. Social is saturated, and the brands that cut through are the ones that feel human, intentional, and consistent.
I’m best at steeping in a brand’s identity until I know it inside and out, then creating content and systems that make your social presence look and feel effortless. I’m the person quietly working behind the scenes: keeping your content locked and loaded, aligning your socials with your bigger marketing goals, and making sure your channels look as polished as your brand deserves.
At the end of the day, I make it easier for teams to breathe. I slot in seamlessly, bring clarity and structure, and make sure you're always tracking towards your goals.
Q What are you working on right now?
Right now, I’m leaning into creativity outside of work, salsa dancing, practicing yoga, learning pottery, planning trips, and studying Spanish. Hobbies help me touch grass, stay grounded, and remember why I do the work I do: to connect with people and tell stories that feel alive.
On the work side, I’m always writing my next newsletter and keeping an eye on what’s next in social, design, and community-building.
Q What’s your style?
My work and collaboration style is grounded, casual, and blunt. I like people who say it like it is (and I’ll do the same!). I connect best with real people, I thrive behind the scenes, and you never have to worry about deadlines with me (I always have a system).
My design style is clean, bold, and a little abstract. Ultimately, though, I strive to merge seamlessly with whatever brand I'm working with. You can take a look at my work here.
Q Out of all your slashies, which one do you wish you could do more often?
Hosting and planning gatherings. Camping trips, dinner parties, creative workshops... I love curating experiences that bring people together (with a theme and a dress code, often) and I would love to do that like… all the time, if I could.
Q What is frustrating you right now?
My own marketing always takes the hit when I'm busy with client work! I’ll happily map out someone else’s social calendar or project plan, but creating content for myself lands at the bottom of the list. Also, anything that has to do with my car, I literally can't even think about it.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Girl, cleaning, for sure. And managing my inbox. My partner is a massage therapist, so luckily for me, that is covered.
Q What do you wish you could have told yourself, when, and why?
At 11: Keep liking what you like! Your weird is your superpower.
At 15: Box dye is not your friend, respectfully!!
At 21: Experiment more, fail faster!
At 29: You're just getting started.
Will keep reminding myself: There is no rush to get anywhere! Where you are now is perfect.
Q If you could talk to an expert to gain more insight on something, what would it be about?
*Always* psychology, interior design, art, and community-building.
Q What kind of opportunities/projects are you looking for?
I’m looking for opportunities to support design-forward brands and creative founders who want their projects to run smoothly and their social presence to look as strong as their vision. That might mean managing social media for a lifestyle or wellness brand, planning a launch with a small team, or stepping in as a project manager for an event or collaboration.
Q Describe your ideal job/client/collaboration.
I love working with creative teams and founders, particularly DTC brands in wellness, fashion, design, and events.
A favorite client: An interior-designer-founded rug company that needed their socials to be as beautiful as their products. I supported product launches, aligned content with other channels, ran giveaways, managed their community, grew their audience by over 70k followers, and working with their team for three years was a dream.
Another favorite: Working event support at Brand Assembly, toggling between logistics, social media support, and community management.
Q: What is your rate?
The price of working together depends entirely on what you're looking for and your budget, but my clients typically spend between $850 - $2,000 on custom packages. I also offer project planning for creatives, which operates on a sliding scale for an hour session. Let's chat about your goals, and we can color within the lines.
Q How should someone approach you about working together?
Reach out via evergreen.social/contact. I'll get back to you within 24 hours. You can also shoot me an email at haley@evergreen.social.
Q Who is a creative you admire?
Mali Rezai
Marissa Jackson
Kirsten @ Aspen Theory
Q Oh! and… how do you stay creative?
Logging the f*ck off screens! Painting, nature, writing, music, yoga, travel!
This member profile was originally published in September 2022, Updated November 2025.