Heather Elizabeth Roma
Heather Elizabeth Roma
Founder of Westside Fashion Consulting
Los Angeles, California
www.westsidefashionconsulting.com
Instagram @thewestsidecollective
WHAT DO YOU DO?
“At Westside Fashion Consulting I help people launch and grow their brands. From concept to consumer and beyond I help with all of the steps along the way”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I've been in the fashion industry for for 15 years, have had several of my own brands and helped numerous other brands with launching and growing their companies.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
Other companies may lack expertise in certain categories. And I don't claim to know everything so in those cases I have partnered with other companies from my years of experience to bring you a full package. We are a one stop shop.
WHAT ARE YOU WORKING ON RIGHT NOW?
Currently content creation is booming for me. Good thing because creating content for brands is one of my favorite things to do.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My visual style is clean, modern and to the point.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Social media content creation. Producing and styling shoots is my favorite subject to focus on.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Storage issues and organizing files.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Perfecting files and organizing digital storage. Replying to emails. Editing images.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
You can do anything you want with a well executed plan.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Scaling my business to have a worldwide reach.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Content creation, photo shoot production, wardrobe styling, business direction
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My ideal client has a great idea but doesn't know how to execute it. I come in and help them with making the concept a reality then getting them out in front of the world with a visual story that aligns with their company.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Packages range from $200 for a single session and up to $2500 for monthly retainers.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email me a brief status of where you are in the development of your idea and what your goals are. After that I set up a 30 minute complimentary consultation.
HOW DO YOU STAY CREATIVE?
Nature, inspiring friends, collaborative events
This member profile was originally published in December 2016.