Juliya Lubin
Juliya Lubin
Makeup Artist/Founder, JULIYA Beauty
Los Angeles, California
www.juliyalubin.com
instagram @juliya_lubin
facebook
twitter @juliya_lubin
WHAT DO YOU DO?
“I am a makeup artist specializing in fashion, commercial, video, and event makeup.”
I have worked at New York Fashion Week, on photo and video shoots for models, actors, and corporate executives. I work well in intimate sets as well as environments with hundreds of people.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I began with complimentary makeup applications for proms and birthdays. Once I realized that I could make a career of my love of boosting people's confidence and love of themselves, I went to makeup school to get certified. Since then, I network anywhere and anytime I can!
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
There is a perception that makeup can be either very frivolous or very serious. I see it as a tool to bond people, boost confidence and self-love, and spark conversations that unite people and grow strength.
WHAT ARE YOU WORKING ON RIGHT NOW?
I have started to work with brides and bridal parties and have some amazing weddings lined up! I'm also working on learning special effects makeup since I've moved to Los Angeles and there is a big market for it.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
My style is natural glamour. I love to promote the natural beauty that everyone has and boost it with my technical skills.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I would love to work more on video projects - commercials, TV, film, etc.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Currently, I've moved from NYC to LA and I am building my client base up all over again. Though it's frustrating, I know that my passion, skill, and patience will pay off.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Plan out an itinerary for me! I straddle between being strict with my punctuality but also free flowing throughout the day. I would love for someone to schedule my life.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I would go back to my teen years and say, "stop taking yourself so seriously!" Learning to laugh at myself and roll with the punches has helped me keep perspective and joy in my life.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I would want to talk to an expert about building small businesses in underdeveloped areas of the world to boost employment of their populations. Then I would go out and help them do it!
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I am looking to meet others who want to help people feel fantastic about themselves, both inside and out. Beauty opens doors to talk about mental health, life, and opportunities. Eventually, I want to take my makeup artistry into product development to launch a global brand.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
When I worked with Dian Griesel on her hair and makeup for a promotional video, our conversations ranged from life to business to beauty and everything in between. That energetic bond that brings people together lives within us all and connecting on that level is transcendent.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
My costs vary depending on the project. Photo/video shoots, runway shows, or other commitments of this type will lead to a day rate. Smaller projects have an hourly rate and weddings carry their own pricing schedules. Costs can also be added for travel, airbrush services, and hair styling.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email is definitely the best and fastest way to reach me. Likewise, people can DM me on social media! A name and a contact method are all I really need, we'll learn more about each other and how we vibe as the conversation progresses.
HOW DO YOU STAY CREATIVE?
Ask questions. Find joy in everything.
This member profile was originally published in July 2017.